As the global trend of e-commerce continues to rise, more marketers are beginning to face the pertinent challenge of converting prospective consumers that are seemingly invisible. In order to understand the motives behind consumer action, most modern marketers follow a conceptualized marketing theory, known as the Buyer’s Journey. Essentially, the Buyer’s Journey is somewhat of a voyage a prospective customer takes before they make a decision to purchase a product or service. The Buyer’s Journey is generally effective in understanding the mindset of the consumer while allowing marketers to methodically generate sales based on this approach. In this article, you will learn all about The Buyer’s Journey and how this approach can positively impact your business. How Does the Buyer’s…
