If you’ve been operating online long enough, you’ve likely heard this phrase before.
“Content is king!”
Sure. There are probably millions of e-commerce retailers who fully understand the benefits of starting a blog. However, the biggest hurdle for actually starting that blog is motivation.
For example, there are so many benefits for using a rotating toothbrush, and I’m sure a lot of people have seen a TV commercial about how a rotating toothbrush can work wonders for your dental health. But, many people don’t feel an urgent need to suddenly purchase a rotating toothbrush.
Unfortunately, the same principle is true for thousands of e-commerce retailers. Many of these online businesses are aware of the benefits blogging can bring, but they aren’t motivated to start their blog.
In other words, what’s in it for me if I start blogging? Is blogging really going to make me more money online? Actually, it can, and if you continue reading you’ll learn all about three huge reasons why you should start blogging like. . . right now!
1. Blogging Rapidly Builds Consumer Trust
Let me ask you a quick question. Why does content exist?
To receive the best answer to this question, you have to understand why people search the internet. Ryan Jones, a contributor at Search Engine Journal, briefly states that:
“Today’s searchers search to solve problems, to accomplish tasks, and to ‘do’ something.”
Basically, everyone is looking for answers when they’re conducting an online search. Believe it or not, a prospect is doing the same when they’re browsing for one of your products.
Blogging is essential because it answers a lot of the questions that are present in your niche. For example, a person that uses a CPAP machine would likely scour the internet for answers about how they can properly sanitize their equipment.
If you have a stable blog presence, you can provide answers to your target audience and build more consumer trust. Once your prospects begin to trust you, they’ll be more inclined to listen to what you have to offer.
2. Blogging Builds Strong SEO
Search engines like Google and Bing have an obligation to provide the most relevant search results. Essentially, if you possess a great blog that answers popular online questions and provides value to your readers, then these search engines will be more likely to rank your website higher in your local SERPs.
In fact, websites that have a blog receive 434% more indexed pages than sites that don’t, according to HubSpot. In a nutshell, the internet is all about providing value to searchers. If your blog is useful to a lot of people, your SEO ranking will take a huge boost.
3. Blogging Helps Consumers Decide Quickly
If you’re still skeptical on the usefulness of an e-commerce blog, then check out the findings from a 2014 consumer survey. To no surprise, this survey stated that:
- 84% of consumers bought a product according to how it was described in a blog.
- 1 in 4 consumers bought a product each month based on a blog they read.
- 46% of consumers said they read blogs to investigate a product before buying.
So, what does all of this mean?
It means that a majority of consumers regularly consult a blog before they attempt to purchase a product. Since many consumers are reluctant to give their money away to a retailer they’re not familiar with, blogs help potential customers gain more insight about your business and products, helping them to make informed decisions quickly.