Tell me if this sounds familiar: You’ve got the service or product you know customers want, but you don’t know how to get it to them.
If you’re an entrepreneur looking to start a successful small business online, there are few tried and true methods to get your product in front of the right people each and every time.
This tutorial assumes that you have done the tough work of coming up with a great product or service to sell. But with the tools below, you can turn that idea into a flourishing business.
1.) Create a Website That Draws Visitors and Sells Your Product
In the online marketplace, a functioning website that funnels customers to your product is crucial.
Your website should target potential customers for your product. Accomplishing that means understanding your competition and how your product and website fills a need in the market.
But even with your website running, you can realize up to 300% growth in revenue just by setting up a few tweaks. Some of those include:
- Incorporating video content
- Targeting a global and multicultural audience
- Boosting loading speeds
- Building a website that runs on multiple platforms
- Courting customer feedback
With those quick steps, your website can be a great tool for driving more sales for your business.
2.) Target Search Engines for Organic Traffic and Paid Ads
For online businesses, search engines can be a great way to bring in digital traffic through organic searches of paid ads.
Search Engine Optimization (SEO) can be difficult to master if you do not have a marketing background, but creating content on your website and social media platforms that use targeted keywords for your customers can help rank your pages and increase organic traffic.
However, if advertising works for you, services like Google AdWords can get you in front of customers right away.
3.) Create Winning Copy That Brings in Customers
Marketing your products online requires a solid ad copy that brings in customers and converts those eyeballs into sales.
Successful ad copy follows a well-worn funnel that mirrors this rough outline:
- Arouse interest
- Present a problem
- Establish credibility with testimonials
- Introduce your product
- Make an offer and guarantee
- Call your customers to action
Marketers that stick to the fundamentals when hunting for sales can create properly funneled ad copy that converts into strong sales.
4.) Establish Your Expert Credentials and Push the Upsell
The most successful online business accomplish two things: Establishing themselves as experts and following up with customers.
Both of those strategies result in an important goal for your business: Retaining the customers you have worked hard to earn.
Using tools like a blog can help you curate content that positions you as an expert in the products you sell. When customers see you as an expert, they are more likely to come back to you for guidance and products.
Following up with those customers also gives you a leg up in capturing future sales from established customers.
When you form a relationship with your clients, they reward you with more sales.