Content marketing is one of the most effective aspects of digital marketing. Rightfully so, content distribution is paramount to establishing brand authority and engage to search engines. Generally speaking, some people can create engaging content and some can create SEO-friendly content. However, few can actually create both.
Developing engaging, SEO-friendly content speaks to both your audience and search engines and cultivates better SEO results for your content. Therefore, producing content that aligns with both objective is vital, almost always necessary for businesses to boost their SEO rankings and gain additional exposure online.
Understandably, creating this form of content takes some training. Read on to learn about five easy tactics to create engaging, SEO-friendly content on the web.
1. Conduct Keyword Research
Before you can begin developing premier SEO content, you’ll first have to gain a general understanding of the high-ranking and effective keywords in your niche. You can use online tools such as SEMRush and Moz to conduct keyword research in your business’ sector.
Next, create an exhaustive list of keywords based on their online efficiency. Both of the aforementioned online tools should inform you on the best keywords to use. Therefore, all you truly have to do is pluck these keywords into your list.
2. Structure Your Keywords
Once you have your complete list of keywords you want to use in your content. You’ll have to create a keyword strategy, rather than aimlessly embedding these keywords into your content. Start by asking yourself, “Where should I place my keywords?”
This question is extremely important, primarily because if you are placing your keywords in the right locations, Google will map your website’s pages on corresponding web searches. Moreover, focus your keyword strategy in a hierarchical manner. Your main service pages, such as any landing, category, or product pages should contain your high-volume keywords.
Conversely, lower level pages, such as blog posts and articles can utilize lower-volume, long-tail keywords. This structure can help you place your keywords in the optimal position while giving each of your website’s pages much-needed attention on search engines.
3. Write Concisely
As far is content structure and semantics are concerned, you aren’t writing for search engines. Your content will be primarily read by your audience, which is real humans. Hence, you must train yourself to always write concise content. Keep your sentences short, and break up your paragraphs so your content is simple to read.
Avoid using difficult words and awkward phrasing. Essentially, you shouldn’t be writing in your everyday speech, but rather professionally and with pristine clarity.
4. Clearly State Your Focus
Even if your content is written immaculately, readers will be disengaged if you aren’t clearly stating your topic. Much like a standard essay, a reader should be able to gauge the focus or purpose of your content within a few seconds. After all, this allotted time gives the reader just enough time to make a first impression.
If you can quickly and succinctly communicate your focus from the beginning of your content to the end, you’ll eventually create content that speaks directly to your audience.
5. Avoid Keyword Failures
One of the most egregious mistakes a writer can make is failing to use keywords in the appropriate manner. It cannot be stressed enough that content is supposed to flow smoothly. As such, you should always be able to embed your keywords naturally in your copy. Here is a common example of a keyword failure.
Keyword: car rentals in Los Angeles
Copy: Locating one of the best car rentals in Los Angeles is a very time-consuming endeavor.
As you may notice, this keyword has been inserted into the copy unnaturally and doesn’t sound like a phrase a professional individual would say. On the other hand, here is a perfect example of optimal keyword insertion.
Keyword: car rentals in Los Angeles
Copy: King Auto is one of the premier car rentals in Los Angeles, providing cutting-edge customer service backed by an extraordinary fleet of cars.
This sentence flows naturally using the aforementioned keywords. When you are writing SEO content, make sure that your keywords are inserted in the right slots and flow naturally in the content.
Producing engaging, SEO-friendly content is imperative to expand upon your digital marketing objectives. Keeping a perfect balance between brilliant prose and SEO data is the perfect way to reach your maximum potential in content marketing.
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