If you’re a small business owner looking to optimize your website’s performance, there are a number of tools online to help you.
But for the first time, Google’s web.dev platform brings all of those monitoring tools onto one platform to help you measure how your website stacks up against the competitors.
Web.dev’s beta stage rolled out online in 2018 with a number of performance metrics that shows you well your website and website apps perform. Unlike previous performance metric platforms, web.dev aggregates all those metrics in one easy-to-read location.
Here are the 6 ways Google’s web.dev can help you measure your website’s performance.
1.) Keep Your Users’ Information Safe
The first – and perhaps most important – metric that web.dev measures are your website’s ability to protect your users’ sensitive information.
With web.dev, you can monitor the quality of your website’s security. That starts with measuring your vulnerability to hackers and “bugs.” With web.dev’s help, you can monitor how well your site is protected from attacks and how trustworthy your site is for customers.
2.) Test Your Site’s Speed to Keep Clients Interested
Your customers expect the best loading speeds to accommodate their searches and purchases, and web.dev can help you ensure your page speed is up to snuff.
Web.dev’s load time metrics make sure that your website content loads quickly without delay. Web.dev folds in the Lighthouse to help you keep track of how fast your website is performing. Fast load times help you retain visitors and keep customers coming back to your site.
3.) Track Your Network “Resilience” for Global Users
If your website courts global users, reliability in accessing your website is important. That reliability – or “resilience” – is a solid indicator of how well a variety of devices can access your site.
Web.dev can help you ensure that users around the globe can access your web app with ease, even if they have “li-fi” connections.
4.) Check Your Website’s Accessibility for All Users
Your website should appeal to all users, particularly those who are visually or motor impaired. Web.dev measures your site’s accessibility for impaired users, giving you more information on how you can best accommodate impaired users.
By focusing on concepts like keyboard access, semantic HTML and style, web.dev wil keep you informed on the best way to appeal to all of your users.
5.) Ensure Your Website App is Easy to Download
If your website has a progressive website app, your users can load your website in a browser as well as through your app. To measure how well your app and website work in tandem, web.dev checks how accessible and installable your website app is.
An easy-to-install website app means users can interact with you in multiple ways at the same time.
6.) Discover How Easily Users Find Your Content
If you’re worried about your website’s reach, web.dev measure how well you have utilized Search Engine Optimization (SEO) to bring in organic views.
With web.dev’s help, you can maximize your search engine rankings and bring in unique page views that boost your indexing and sales.