Even the best marketing strategy can fall short when it comes to solid, consistent content.
The best to connect with new and existing customers online is to create unique, authoritative and creative content that they can connect to.
But sometimes your strategy can get stuck in a rut, leaving you with dreary, and aimless content.
Time for a change. Here are 7 quick strategies to get your content creation back on track.
1.) Look for Inspiration
If your content feels stale to your team, there’s a good chance it does to your audience, too. But that doesn’t mean there isn’t a creative spark out there waiting for you to find.
Look at what other content marketers are doing with a focus on different formats and channels. Think outside the box and try and enjoy other authors content. By doing this you’ll gather inspiration to work off of.
2.) Quality over Quantity
Although a steady stream of content can help you meet your editorial calendar, sometimes it’s best to lighten the load and focus on unique and eye-catching content.
An audit of your content can help you understand what topics and articles perform the best, giving you some insight on how to tailor select content for maximum results.
It’s important that the content be rich and easy to read, so injecting Infographics and Images as well as placing yourself as the reader can help enrich the reading experience.
3.) Inject some Fun into your Content
Too often, marketing content can come across as dry and stuffy. Readers connect best to content that makes them smile and keep reading.
Retrain your content with the angle of connecting with your customers through charm and humor. A little personal connection can help your content go a long way.
4.) Reconnect with your Audience
Even the best writers can lose sight of the topics their audience best connects with. That’s why it’s important to get user feedback in relation to your content. Then take that feedback and apply it to your research on new topics that will appeal to the reader.
With some research, your content can assist you in reconnecting with your audience.
5.) Try New Channels
If your content is blog-bound, you may want to consider diversifying your marketing channels to reach new consumers. There are a number of options for your content to reach new eyes and ears.
Social media is a great, viral tool for your content if you use it correctly.
6.) Reconfigure your Best Content
Just because a topic is covered once or twice in your content does not mean a successful idea needs to be shelved.
Work on repurposing successful ideas and topics into new content that will draw more eyeballs. In fact, focusing on different aspects of a strong topic can help build your authority.
7.) Consider Video
If you’ve never considered investing in video as a vehicle for your content, think again. Video has taken off as the content vehicle of choice for younger audiences, and a significant investment in video can really help you get in front of a larger audience.
A video is not only bound to YouTube. Short viral videos can be shared on social media platforms like Facebook and Instagram and easily shared among thousands of viewers. Great content can be made into a great video that maximizes your reach.