Online marketing is a lot more than just incorporating a PPC campaign or building links and sending emails- it’s a little bit of all these things, but it’s also a lot about following a very customer-centric keyword strategy. It’s a known fact that comprehensive keyword research is a crucial aspect of designing a successful SEO strategy. Keywords help us get insights into how users are using your site and they also drive content strategy.
What is important is that the keyword strategy you use should also evolve inline with searches. Search results undergo a change and it is also important to take into account that the search habits of users are undergoing a change too; increasingly mobile devices are being used to look for products and services on the internet. There are changes in query length as well as user expectations.
Market research studies show that there is a 50-50 split between the users who search via short keywords and long keyword phrases. The most commonly used prefix is “How”. Today, people are not just typing keywords while searching on the Internet; they are asking lengthy questions-50% of all queries tend to be 4words or longer.
Voice searches are also becoming more common as people are now using mobile devices and surfing the net while on the move. This is another factor that has to be taken into consideration and the average voice-search query is 5 to 6 keywords.
What Search Marketers Should Understand
Users want answers & they know that the more specific they are with their queries, the greater the chances of accurate results. It means that:
Marketers have to ensure that their pages are surfaced as the correct result; they have to focus their content on phrases and on answering various questions, rather than targeting any exact keywords
- They need to know what their customers are asking. In short, it means they have to go beyond just the Google keyword tool and this is what Insignia SEO helps you with. We help you head to where your customers really are
When you come to us with your online marketing requirement, we take the trouble to conduct market research and see how your target market behaves. The idea is to understand what your target audience wants and create the kind of content your customers are seeking. You can also connect with us via our website.