About pages are nothing new, but still play pivotal roles in evoking strong emotions and converting leads to sales. While most about pages are situated on websites, they are now utilized on social and mobile media pages. In fact, a captivating and compelling about you or about us page can truly extend your brands’ reach and messaging across the board.
With a well-composed About Page, you are able to verbalize your journey to commercial and business success. However, what if you lack essential copy-writing skills and cannot put thoughts and words on paper? Similarly, if you are not well-versed in spelling, punctuation and grammar – your about page can turn away potential clients and customers. With this in mind, hiring a reputable and seasoned SEO agency connects you to professional SEO copywriters and editors at every turn of the page.
Rediscovering About Pages
About Pages should ideally discuss the evolution of your business and brands. However, they should also reflect your passion for meeting client and customer needs across the board. Similarly, you can list career highlight and accolades, along with existing or pending certifications in your respective industry, sector or niche. Consulting with a local copywriting expert can put all your ideas into fruition, while finding the perfect verbiage and visual balance of work, interests and even family life.
Here are some core aspects of successful About Pages for your websites, blogs and social media pages:
- Do not use about pages to glorify your ego, political ideologies or business stance. These elements can – and will – turn away visitors and potential customers in a blink of an eye.
- Your about page should reflect how many years you have been in business, along with industries you serve with exceptional products and services.
- Your copy writing specialist will discuss the essential aspects of creating an engaging about page – one that drives traffic and converts potential leads into profits and revenue.
- Use this page to promote your brands and business. However, stay away from clunky or excessive content that is hard to scan and digest. Remember, customer and client retention begin and ends with presenting them with the right information, content and links they need.
Implement the Right Elements
While the above-mentioned points are sound suggestions for About Pages, they are not necessarily etched in stone. In fact, you can incorporate, implement and utilize a myriad of elements for your about u pages. This includes bold belief statements, along with anecdotes of periods of struggle. Similarly, you can include a few personal experiences that relate to your new and existing clients and customers.
The main gist is to paint a picture of where your business is now, along with a timeline highlighting some unique stats that promote your brands in their best light. About pages can also include client and customer testimonials, as well as your primary business goals and aspirations.
Uniformity Equals Consistency
When it comes to about pages, try using similar verbiage on your Facebook or LinkedIn business pages. This establishes brand uniformity and consistency, which is critical in building your geo-specific or mass customer and client bases. However, never use exact and verbatim language; this is not acceptable by Google and can negatively impact your site rankings in the short and long run. With years of extensive copy-writing and editing experience, local writers have the tools and expertise to edit, enhance or recreate your about us pages to reflect the current and burgeoning SEO trends.