Accountants face a unique challenge when it comes to marketing their firm. Many consumers nowadays often don’t realize that they need an accountant or that they have significant financial issues that need to be professionally rectified.
As a result, accounting firms have to try harder than other businesses to successfully promote their services. If you find your firm facing this dilemma, it’s time to employ a modern marketing strategy in order to increase your conversions. Start using these accountant marketing ideas to grow your firm’s revenue through your online presence.
1.) Start Using YouTube
Video marketing is increasingly becoming a popular content marketing strategy for modern businesses, and your accounting firm can certainly benefit from it. People regularly consult YouTube videos to learn how to do something or perform specific tasks. By creating informative videos based on popular financial topics, you can not only enhance your expertise but receive meaningful traffic back to your website.
To achieve the highest return from your video marketing investment, try these following tips.
- Interact with potential prospects by posting comments on other videos relating to finance and accounting.
- Explore the hashtags of your competitors to highjack their traffic.
- Keep your videos short and concise. Eight minutes is an optimal recording time for videos focused on a question.
2.) Host a Community Event
Again, most people and businesses don’t realize when they have a financial issue that could explode into a crisis over time. If you are truly committed to helping your clients with their accounting issues, then you should host a community event sharing your expertise to prospective clients.
For example, you could host an after-hours seminar where you can educate your audience about any accounting topics you believe will help them. Leveraging community events is a great way to boost public awareness and your lead optimization rate.
3.) Set Up an Online Learning Platform
If your accounting firm specializes in a complicated line of work such as taxes, then you’ll have to go above and beyond to properly educate your prospects. One way you can do this is by setting up an online learning platform on your website. If you have an established email list, you can promote an online learning platform based on a significant pain point your clients have.
Learning courses, especially when they’re free, is one of the most effective methods of attracting potential customers and converting them into devoted clients just by using your expertise and basic marketing skills.
4.) Segment Your Leads According to Specific Demographics
Every lead is different and you should always strive to reach out to them on a personal level, not through a universal message. This is why it’s important to analyze and target each lead down to their specific demographics and market to them.
For example, if you perform a granular targeting approach, you may find out that one of your leads is married and will require particular accounting advice. Conversely, another lead could run a small business as a side hustle and will need professional direction in doing their taxes. Ultimately, you’ll never know any of this unless you are precise with how you segment your leads.