Building backlinks across the web is a great way to show major search engines that your website is popular and authoritative in your niche. In fact, websites that receive more backlinks from authoritative sites are more likely to experience exponential SEO growth.
Knowing this, many businesses engage in a practice known as black-hat SEO, attempting to purchase links across the internet to improve their SEO. In some extreme cases, some of these offenders can cause harm to your website by posting a disproportionate amount of low-quality links online, which can damage your site’s reputation and possibly lead to a penalty from Google.
Fortunately, Google has noticed this trend and have adapted their algorithms accordingly to deal with spammy links. Read on to learn more about what Google recommends as your best course of action if your website is being “backlink bombed”!
Attackers Will Only Be Wasting Their Time According to Google
Recently, a blogger reached out to Google on Twitter because they were deeply concerned with the number of backlinks their site received.
@JohnMu looking for some help. Our website is getting "backlink bombed" We have gone from 2,000 reffering domains to over 12,000 in one month.
Tried disavowing domains but it's hard to keep up. Sent Google feedback via search console this am.
What is the best course of action?
— The Savvy Couple (@TheSavvyCouple) February 17, 2019
The blogger’s concerns were real. Unless one of the articles on their site went viral, this is a pretty obvious attempt at negative SEO by an online attacker. However, Google’s John Mueller expressed that the blogger should do nothing because Google has become adept at sniffing out spammy backlinks.
I'd ignore them. Someone's wasting their time on something our systems have a lot of practice at ignoring :).
— 🍌 John 🍌 (@JohnMu) February 18, 2019
So, if this happens to you, take solace in knowing that you don’t have to lift a finger. Google will do its job and discern which links are legitimate and which ones are not fairly quickly.
A Warning to All SEO Spammers
Google is constantly upgrading its algorithms to completely obliterate negative SEO attempts. Google recently published a 30-page whitepaper that fully discusses the systems Mueller is referring to.
This whitepaper publicly condemns black-hat SEO practices, reassuring readers and warning all SEO spammers that it has systems in place to deal with unoriginal, spun content, “fake news”, and spammy backlinks. This will likely result in the decrease of wide-reaching spam attempts from malicious actors and make achieving great SEO a tad bit more difficult.
Keep Backlinking Natural
Building backlinks across the web can take time if it’s done naturally. In order to avoid stiff penalties from Google, create an original backlink strategy that involves contacting only authoritative websites. You can involuntarily damage your own reputation from taking the easy way and receiving low-quality backlinks.
Overall, if you’re selling a legitimate product or service, you should succeed at aggregating countless links online that will establish your business as an authority in your industry.
Additionally, once your website begins to grow, you may face the possibility of being “backlink bombed” by a malicious attacker. As Mueller plainly states, ignoring these attacks is always optimal.