Google’s Danny Sullivan has confirmed that Google is updating its central algorithm. The search engine company has officially branded the update as another “broad core update.” PubCon’s Brett Tabke received a heads up from Google that a significant update was in the works.
Subsequently, the update was named “Update Florida 2”, and Google has suggested that this update will impact global search results.
How Impactful is This Google Update?
Based on what Google has officially stated about Update Florida 2, this particular update will be very impactful to global search rankings. As a matter of fact, many SEO insiders speculate that this forthcoming update will be one of Google’s most significant in years.
In the past, when a significant Google update occurred, it usually led to the mass incorporation of something that incredibly changed how sites were universally ranked. In 2018, Google incorporated an update known as “Neural Matching,” which was a serious algorithmic update.
It can reasonably be assumed that this new update will have more of a profound impact on search engine optimization.
What’s the Goal of This Update?
A broad core update means that Google isn’t targeting any signals (quality, etc.) or any specific niche. Similarly, a comprehensive core algorithm update means that Google isn’t targeting anything.
Some pundits in the SEO industry has theorized that Google uses these updates to target specific sectors, but Google’s John Mueller has denied these allegations.
Again, broad core updates do not target qualities, niches, or websites. These updates are more profound for all sites, mainly because Google isn’t trying to fix anything. This update has been specified to improve and focus on the search engine’s relevance factors, making Google more useful and efficient for web users.
How to Respond to This Update
Many websites affected in the past by a broad core update typically have one thing in common – their rankings have changed. To clarify, these websites didn’t receive a significant increase or decrease in the SERPs.
However, past broad core updates have changed Google’s interpretation of a search query, which has, in turn, affected how and when a web page shows up for a search term.
If you are concerned with how this update can affect your website, wait until the end of this month to perform a website audit to see if your rankings have been altered or consult with your SEO professional.
What is a Broad Core Update
This entire post has been littered with the term “broad core update, but what does it mean? In general, a broad core update is an improvement to Google’s central algorithm for better interpreting web pages and search queries.
The goal of these updates is to accurately match web pages to search queries to improve user experience (UX). As you can see, there isn’t much to worry about in regards to this update.
Being a broad core update, Update Florida 2 is only designed to improve Google’s central algorithm. This update is more of a benefit to web users than a potential warning to webmasters to tighten up their websites.