Theoretically, content is king! If you create great content, then millions of people will flood your website and you’ll receive top-tier links for it.
Unfortunately, this type of success is elusive to many businesses who feel that they’re writing and posting amazing content. This is because you have to everything the right way to get links on relevant, quality sites.
Although link-building isn’t easy, you can succeed in it just by putting in some hard work to perfect your content creation strategy.
Lucky for you, this simple guide will show you how to always create content that becomes a magnet for high-quality links.
Step #1: Research
Before you begin the brainstorming process, have you researched other pieces of content that have performed well online, attracted a lot of links, and received mainstream coverage?
If not, you’ve made a crucial mistake. It may sound pretty simplistic, but observing what is already successful can help you create an effective content marketing strategy.
However, this is only half the battle. It’s also important to observe all types of content in your niche, whether it’s successful or not. For example, if you operate in the travel niche, you can search Google News, WordPress Reader, social media, and various other content hubs to get a feel for what’s working and what’s not.
Step #2: Ideation
Now that your research is done, you can now begin to consider what your twist will be.
How will you apply your new idea to your own brand?
The key is to take what is already working, like a newsworthy topic, and put a spin on it with a new idea. For example, solo female travel is a popular topic in the travel niche.
You can take this very popular topic and put your own unique spin on it like so, “The Cheapest Travel Destinations for Women Who Want to Travel Solo“.
Step #3: Get Data
Anyone can write something, but the entire purpose of content is to be useful to the reader. Your murmurings on the cheapest travels destinations may not as useful to your audience as an actual cost-benefit analysis that contains data.
Fortunately, obtaining data for your content isn’t hard at all. By performing a quick and easy Google search, you can find virtually any data source, whether it’s a statistics or an infographic. However, be mindful to avoid filling your content full of data and facts.
Allow your own voice to resonate in your content so you can show your business off as an authority in your niche.
Step #4: Outreach
If you’ve created an outstanding article then it makes outreaching a whole lot easier.
The only thing you have to do is make sure that you’re telling the right people about your story.
Remember how I said you should do your research before brainstorming content ideas? Well, we’re going to reverse engineer your research into successful online content to see who linked back to it.
Think about it this way. If a journalist covered a story based on a popular article and you’ve created a twist to it, that journalist is more than likely to be interested in what you have to say.
Therefore, outreaching is simple. All you have to do is look for journalists and influencers who linked back to some popular content in your niche and reach out to them to promote your article. Remember to be polite in your outreach, and if you’re going to follow up, do it manually to let your recipient know that you’re serious about receiving their coverage.