Posts Tagged 'website'

Mobile First Update forcing WordPress & Google to Work Together

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Google has always focused on providing accurate search results, giving users the information they need and improving the user experience. In the past few years, the company has made a concerted effort to improve search speed and encourage web application developers, open-source communities, and other such contributors to focus on speed as well. Google’s primary goal is to help develop a healthy and flourishing internet landscape and the company has partnered with WordPress to get closer to that ...

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Give Google the Answer! How Featured Snippets Help

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Featured snippets were first introduced as Quick Answers by Google in 2014 as a part of its Knowledge Graph. The option was then rebranded to Featured Snippets a couple of years back but serves the same purpose. The snippet provides answers to simple questions on the Search Engine Results Page (SERP), so users don’t need to visit a website unless they desire more information than whats provided for their query.

The snippet is dominantly visible at the ...

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Costly SEO Mistakes

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SEO is a very important aspect of online marketing and the field is a very complex one. In addition, there are constant changes taking place in it and even the most experienced SEO specialists may not be able to give you a firm answer when it comes to processes being followed or the changes and updates that have been released. Here are some SEO mistakes that can cost site owners vital traffic:

  1. Building all the links on ...
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How to Learn From, But Not Follow Competitors

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Linking is a vital aspect of SEO and allows for a greater reach and a wider target audience. You need to recognize that linking brings traffic to your website via content published on other websites and blogs. If the content is sound and the sites published are reputable, they can be a great medium for ...

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7 Pitfalls to Stay Away from While Building Your Local Website

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The challenges that local businesses face are very different from ones that larger corporations have to confront. The former has a smaller customer base and their geographical reach is smaller too. This means a local business website is intrinsically different from one that has been designed for a global business- in the way it is ...

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Mobile Web Design

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Consumers are on the go, and it’s essential for businesses to have a great mobile web design that has a friendly user response and is adaptive to different devices.

Mobile traffic is growing and according to a Pew Internet research on mobile technology as of January 2014:

  • 90% of American adults have a cell phone
  • 58% of American adults have a smartphone
  • 32% of American adults own an e-reader
  • 42% of American adults ...
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Web Design: Do It Yourself, And is It worth It?

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One of the most significant consumer based changes within the last decade has been online shopping. Businesses have seen this rising interest and shaped their business models to facilitate online based business. They have seen the value in being accessible to their consumers without geographical boundaries and can now be visible and sometimes available 24/7.

In today’s consumer-based marketplace, technologies like web design and the coding behind them, which once seemed foreign and expensive to businesses, are now ...

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