Like all other Google departments, the Google My Business team is very dynamic. It constantly looks for ways and means to improve the experience for businesses while giving users quick access to local business locations via their mobile devices. The team has now announced via the Google My Business Help forums, the launch of a new feature.
The new GMB Listing Notification feature is for businesses that submit a new listing to Google My Business. The platform will now notify businesses when their listings go live in Google Maps or Search. However, this functionality will work only on business accounts with fewer than a hundred listings, and when their user-language preference has been set to “en-US.” Google said that currently, none of the bulk accounts will receive this notification.
How It Works
This is how the Local Business Listing Notification feature will work:
- For businesses that haven’t signed up for GMB yet, they will receive separate notifications which include a welcome mail & when the listing goes live.
- In order to confirm the real-time status of your listing, you would have to click the direct links that show up in Your Business on Google Card. On this card will have visibility of your listing be used over the past 28 days.
- You can get more information regarding these listings via your Insights tab.
- If you prefer not to receive any e-mail notification, you have the option to unsubscribe by managing the notifications.
Why Is GMB Listing Important To a Business?
Small businesses typically cater to a more local audience. This is why they post Location-Based ads online and have listings on local directories. One of the primary steps in any local SEO strategy is to claim your local business listing on GMB and verify it. Being present on Google My Business is one of the best ways of showing up on Google Maps, Local Finder, and Google’s Local Pack as well as various organic rankings in general.
A qualifying local business is able to claim this Free GMB listing; they can include business-related information such as the physical address, business hours, phone number as well as types of payments accepted etc. In addition, Google has recently added some excellent features to GMB, that companies can take advantage of. These help enhance their visibility and grab audience attention. In turn, this increases how the company ranks in local search results.
Local Search Results
If you don’t find your business showing up on relevant searches in your local area, it’s important that you update your business information in GMB. Some of the things you should focus on include – entering complete the information related to your business. Keeping the details updated even as your business changes is one of the best ways to maintain visibility on maps and searches.
It’s important that you verify your business locations/s so that they show up for online users across all Google products such as Search and Maps. It’s also crucial that you keep your hours and other details accurate.