Most business owners are aware that their site needs to be optimized well to increase its visibility and attract traffic, and this is where SEO comes in. Unfortunately, most people feel that SEO is a set and forget digital marketing strategy. This could be no further from the truth. Even the most expertly executed SEO campaigns take time to garner results. You need to put in the effort to design a great campaign with all the right elements. In addition, you need to allow some time to let SEO do its magic.
Different types of SEO strategies
There are many SEO strategies, such as the use of targeted keywords, keyphrases, and getting backlinks to your site. The end goal of all these strategies is to increase the number of people that see your website in the SERPs when they conduct online searches. Most people want to know exactly how long it takes until they see results from their SEO efforts.
Regardless of the strategies you opt for, you will need to be patient and allow some time post-implementation to see some results. But how long should you expect to wait? While there is no fixed answer to this question, it typically takes between four and six months to start seeing any results. This can vary based on a wide range of factors such as:
- The age of your website
When you first launch your site, it can take several months for Google to index your site. However, you can catalyze this process by acquiring links from high-authority sites. The logic behind this is very simple to understand, really. If high-authority sites consider your site worth linking to, it indicates to Google that you are reputable too. This will help your website get indexed by Google more quickly, and the SEO campaign you implemented will take hold much faster.
If you have a well-established website, your SEO campaign will show results faster. This is because Google doesn’t have to confirm the legitimacy of your site and that reduces the time taken for SEO to take effect.
- Your website history with Google
Every page on the internet is assigned a TrustRank score by Google. This score is a reflection of the site’s trustworthiness and reliability. A higher score translates to higher rankings. Increasing the number of high-authority inbound links to your site will give you a better TrustRank.
- Whether any penalties have been applied to your site in the past
Google wants people to follow the rules set by it. If it determines that your site has attempted to manipulate search results in order to up your SERP rankings, Google may apply penalties to your site. These penalties will affect your rankings and future SEO campaigns will take longer to work.
As you can see, there are a number of variables that impact how your SEO campaign works and how fast it brings in results.