Linking is a vital aspect of SEO and allows for a greater reach and a wider target audience. You need to recognize that linking brings traffic to your website via content published on other websites and blogs. If the content is sound and the sites published are reputable, they can be a great medium for marketing.
However, building a link profile, especially when you’re starting out, can be a little difficult. In such cases, assessing your competitor’s link profile is a great option.
Sourcing the Links
If you’re starting out or creating a page that addresses a new market or field, you might need some help trying to find websites to establish a link profile. The best way to get great, credible links is to analyze a competitor’s website and see which sites are in their link profile.
You might want to start by analyzing more than one competitor website. If you search two or three competitor websites, you might be able to get better links. The websites that access all of the sites you listed would naturally take priority in your research.
Research the results
Blindly copying the websites that are linking to your competitors is a bad move and it can lead to unfortunate consequences. Look into the websites you unearthed from your analyses. You need to find out if the content is relevant to your website as well. For example, if you’re selling computer peripherals, it is best to look into blogs and websites that offer good content on computers and peripherals. The more respected the website is, the more likely it is to get you, serious customers.
Look into the nature of those sites
Sometimes, your research can lead you down an unexpected path. When you are looking into the sites on your competitor’s link profile, try to understand what kind of websites they are. In keeping with the earlier example, are these sites offering tutorials and articles regarding computers? Does the website offer reviews and analysis? Once you understand the character of the website, you can seek out similar websites that your competitors might not have found. This way, you are learning from your competitor’s website but don’t blindly aping them.
Recognize bad links
Be cautious about the websites that look spam-filled and look like they might be penalized. You’ll harm your reputation if you gain links from such sites. It is best to stay clear of bad sites and stick to legitimate ones that offer good content.