Are you planning to eventually launch a link building campaign for your business? If so, have you taken the necessary steps to make sure that your SEO is in check. Managing your SEO before launching any content campaign is essential to ensure that your campaign aligns with your SEO.
Before your campaign begins, you should only take a few minutes to scan through your website to make sure that your SEO points are thoroughly cover to enjoy maximum success.
In this article, you will understand a few pivotal website areas you should monitor before launching your content campaign.
As simple as this may be, page titles are often overlooked, and this can result in suboptimal results for your content and SEO. All page titles should be precisely optimized with primary keywords for indexing purposes.
Google is always prioritizing relevant content, so it makes sense to perform basic keyword research before your campaign to add primary keywords to your page titles as they fit. If you find it difficult to use a primary keyword in your page title, try a secondary keyword instead. This way, your content will have the potential to rank higher online.
When it comes to rankings, meta descriptions aren’t typically as impactful as page titles. Nonetheless, you should still take the time to craft clear and compelling meta descriptions for your pages and content.
Generally, meta descriptions are useful for helping web users navigate exhaustive SERPs. Hence, you can receive a great click-through rate (CTR) increase if you provide these users with an enticing description of what your page is all about.
In your link building campaign, you’re bound to possess content that contains rich images and other visuals. If your images are not optimized correctly, they could bloat your pages and cause them to load slowly.
At a rudimentary level, all of your images should be compressed to increase page load time for your content. This is particularly important to bloggers or journalists who will likely access your content on a mobile device.
Low page speed can discourage people from reading your content. Also, Google abhors slow pages, so it’s best compress and optimize your images in order to avoid any unnecessary dilemmas down the road.
Moreover, be sure to name your images and include the ALT text to ensure that Google recognizes them.
If your contains a dataset of any kind, you might want to consider utilizing the proper schema markup to ensure that Google can understand can context of your page. If your dataset is comprehended by Google, and your page gains enough trust, your content can be featured in Google snippets.
Launching your link building campaign can provide your website with bountiful Backlinks across the internet. Though, before you make any plans to kick-start your campaign, ensure that your website’s SEO has been carefully monitored.
Checking these areas is essential to not only achieving a perfect link building campaign, but to also gaining favor from the search engine gods at Google.