Consumers are on the go, and it’s essential for businesses to have a great mobile web design that has a friendly user response and is adaptive to different devices.
Mobile traffic is growing and according to a Pew Internet research on mobile technology as of January 2014:
- 90% of American adults have a cell phone
- 58% of American adults have a smartphone
- 32% of American adults own an e-reader
- 42% of American adults own a tablet computer
There is a rising amount of internet traffic within mobile usage, and it’s steadily growing within the United States and Worldwide.
It is surprising then to realize that 1 out of 3 companies does not have a mobile-specific site according to a Strange Loop survey. This survey was done off of 200 top retail websites, and it found that 68 companies, one out of three, did not have a mobile web design.
It is essential that businesses make a transition to mobile-optimized sites. They should talk to mobile web design developers when creating a website, so they don’t frustrate visitors with tricky navigation and slow web page loading times.
With E-commerce becoming a substantial generating revenue stream for businesses it’s essential for a mobile web design to feel like a native application and perform efficiently.
A great example of excellent mobile web design is Style.coms’ website. They use many web design techniques that have creative workarounds for excellent user experience on different mobile devices.
It is essential for businesses to align themselves with this rising trend and to make their companies adaptive to the consumer marketplace.