Link building is one of the most important aspects of SEO. Once your website begins to build aggregate links across the Internet, major search engines will start to notice that your website is popular, and will subsequently boost your SERP ranking. Though, for the most part, link building can prove to be a difficult task. Although, link building doesn’t have to be complicated.
Essentially, this process happens naturally, but there is a way you can expedite the process. In previous years, obtaining links wholly depended on your ability to create viral and unique content that can’t be found anywhere else online, or by providing an exceptional product or service. Now, you can manipulate the entire process with these six simple methods.
Read on to learn how you can build links for your website in an effective manner.
1. Perform Unique Searches
If you want to prospect for potential destinations for your link, there is an effective method of doing so. You’ll have to first begin performing unique searches to find out where you can post your links. Ideally, you’ll want to create a list containing as many possible website destinations that you can find. Hence, you can try using relevant keywords for your industry to find these websites.
For example, if you are offering premier accounting software to customers, try using a basic keyword in your preliminary search, such as “accounting software”. Once you are done scanning these results for possible suitors, try using an advanced search operation, such as [accounting AROUND(2) software]. By doing so, you should obtain a different set of search results for you to choose from.
Overall, you’ll have to get used to performing unique searches on different search engines to obtain an exhaustive list of possible websites that can house your links.
2. Reach Out
Many times, simply asking for a website to shelter your link is the most effective method, especially if you truly are providing a high-quality service or product. You can definitely try the mechanical approach of just emailing webmasters for permission to post links on their website; though, to be more successful you can try:
- Calling a webmaster.
- Connecting with a webmaster on social media, then striking a conversion when you’re comfortable and ready.
- Meeting a webmaster in person, especially for local SEO purposes.
3. Get to the Point
Generally, people are busy and are turned off when they receive long, boring explanations as to why you want to place your link on their website. Therefore, keep your request clear and succinct to immediately get your point across. If you are sending an email, tweet, or direct message, keep it as personable as possible while being concise. Conversely, if you are calling a webmaster about a link request, don’t go on and on about why they should give you permission.
State your purpose and move on. Being concise opens up the possibility of a comfortable (and less awkward) dialogue between you and the webmaster. Regardless of if they grant you permission or not, you can immediately move on once you have your answer.
4. Stalk Your Competitors
This step isn’t to be taken literally (yet). However, if your competitors are receiving backlinks from other websites, you’ll likely want to know how you can do the same. To find out if your competitors are receiving backlinks, grab their URL and run it through a backlink checker, such as Monitor Backlinks and Small SEO Tools. Once you understand which websites are linking back to your competitors, try your best to receive the same links.
5. Gain a Second Opinion
Individually, people have a short sight of what they are actually doing. As a matter of fact, your perspective of your link building efforts may be that you are truly succeeding when you aren’t. Try having someone that is outside the SEO industry to look at your link request. Ask them about its effectiveness and how it can be done better.
Gaining a second opinion is a perfect counter to bias, and can help boost your link request efforts exponentially.
6. Stay Persistent
In order to truly be successful at SEO, you’ll have to realize that there aren’t any Cinderella stories that involve gaining numerous links overnight. You’ll have to stay persistent throughout the entire link building process, that could ultimately take several months or even years.
Additionally, there could be other factors that are preventing you from gaining backlinks. Your links requests could be sent to spam folders or you’re contacting an outdated phone number. Often times, simple persistence is key to developing excellent and effective link building habits for your website.
As you can see, link building doesn’t have to be difficult, and the concept really isn’t that tricky. By applying these simple methods, you can capitalize on some proven ways of obtaining multiple backlinks for your website.
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