Google Reviews - Google May Remove Your Negative Review- 8 Tips to Help

The Internet has provided customers an open platform to discuss their experiences or opinions about a particular brand, service, or product. They leave behind reviews on platforms like Yelp, Google, Social Media Networks, and even on a company’s website. If they have a positive experience, the reviews will be positive. On the other hand, if they have a poor experience, they will post negative reviews. But sometimes, businesses get negative reviews even if a customer doesn’t have a bad experience or has no interaction with the company at all and isn’t a customer. In such cases, Google makes it possible to remove the negative feedback. Here are some tips that can help: Evaluate the “Customer” Review A business is often…

May 29, 2018
1 Facebook Twitter Google + Pinterest
Link Building can be easy dont complicate it - Don't Complicate Link Building

Link building is one of the most important SEO strategies and it’s a common belief that this process is very complicated. Some try to circumvent it by buying links online, which doesn’t have a positive long-term impact; it can earn a penalty from search engines as well. But link building isn’t nearly as complicated as most people assume it is. If you understand the process, you can get good quality backlinks on a website. Simple Strategy At its core, the link building strategy is very simple. You search online for good quality websites in your industry, reach out to them with a sample of content they might be interested in, and wait for their reply. Some website owners will agree…

May 19, 2018
3 Facebook Twitter Google + Pinterest
Optimization of a Mobile Responsive Website Design - 5 Easy Steps to Optimize Your Mobile Site

Mobile has taken over the world and businesses need to catch up quickly. Mobile search traffic has already surpassed desktop search and Google plans to shift to mobile-first index. This means that it will rank websites based on the content and quality of your mobile version instead of a desktop version. While this was announced back in 2016, it is going to be implemented in 2018. That’s why you need to start optimizing your mobile site today and here are some tips that can help: Focus on Page Speed Load times have a big influence on user experience so you must reduce it as much as possible. This can be done in many ways and the easiest is to reduce…

May 19, 2018
1 Facebook Twitter Google + Pinterest
Know Your Audience - Get to Know Your Audience

Different people have different preferences or requirements. What some people might consider relevant or interesting might not appeal to a business’ target audience, which is why thorough research is necessary. Understanding the audience while creating campaigns for them is the key to successful marketing. Fortunately, there are many tools that can help with this process, but it’s important to ensure all the information available doesn’t overwhelm you or compromise a campaign. Here are some tips that can help: Collect Data from First-Hand Sources Businesses often have access to ample first-hand data about their customers so they don’t even need to look outside their own assets to gain some insight into target audiences. Take a look at online as well as…

May 19, 2018
2 Facebook Twitter Google + Pinterest
Lots of Website Traffic - Get More Website Traffic! Here's How

Creating content can be challenging in these times of oversaturation, especially pieces that are link-worthy and bring in substantial traffic. However, if you research well and follow a few simple strategies, you can craft something that attracts the attention of noteworthy websites. Link audiences are “buyers” and you need to provide sales-worthy information instead of just anchor texts for relevant keywords. Here are some helpful tips: Understand Your Target Audience Most people look at keywords, consider what’s relevant to their industry, and what’s easy, etc., before crafting content. While such pieces bring in some audience, they might not interest buyers. The best way to attract them is by providing information suitable for them. Look at data already present on their website, analyze which…

May 18, 2018
2 Facebook Twitter Google + Pinterest
Clickbait - Clickbait Can Work! Here's How You Use It

The word ‘click bait’ is often tossed around in a negative context. Most people consider it a cheap marketing tactic and think using clickbait titles isn’t a good strategy. Any strategy that has been misused isn’t a good strategy. If clickbait titles are used effectively, they can draw more audience even if they’re not ranked at the top of a SERP. These titles are often more noticeable and will catch an audience’s attention immediately. The trick to creating good clickbait headings is to deliver on what you promise. That will make it seem less like bait and more like genuine intent. Here are some of the best ways to achieve this: Target Emotions Emotion plays an important role in a…

May 9, 2018
2 Facebook Twitter Google + Pinterest
Facebook for Business - Promote Your Local Business on Facebook

Facebook has an active user base of more than 2 billion people along with a global presence. Almost everyone has a Facebook account, which makes it easier for business owners to reach a large local audience. If you plan well, you can use a combination of paid and organic techniques to get more converting traffic. Facebook is also an excellent platform to promote brands as it allows increased visibility. Here are some tips that help business owners reach a wider local audience: Set Up a Local Business Page A local business page provides a foundation for all your Facebook promotional activities. Without a good profile, your endeavors might fail. Users will browse through a business’ profile to get more information. If…

April 9, 2018
1 Facebook Twitter Google + Pinterest
Google vs Amazon - Google vs. Amazon

Google and Amazon are two fixed identities in people’s minds. Google is a search engine that can be used for marketing and Amazon is a retail website where businesses can sell their products. Until recently, these two giants didn’t step into each other’s territory, but that has begun to change. Google is expanding its retail presence through Google Shopping while Amazon is expanding its marketing presence through an increasingly sophisticated marketing space. Google’s Foray into The Retail Market This search engine giant is making a quiet entry into the retail industry. Google Shopping has been around for a long time, but research has shown it is very effective. Marketers get better results from Google Shopping than regular text ads, especially on mobile. That has…

April 9, 2018
2 Facebook Twitter Google + Pinterest
Hate us on Yelp an Anti Yelp Campaign - Businesses are Going Anti-Yelp and It’s Working

Ever since Internet use became widespread, people have been posting reviews and opinions regarding different businesses or products online. Over time, reading online opinions has become an essential aspect of the shopping experience. People don’t visit restaurants, hire a service, or attend an event without reading some feedback on platforms like Yelp. While this has made things easier for both customers and businesses, the system isn’t without its faults. Many businesses have started anti-Yelp marketing campaigns, encouraging their clients to leave negative reviews on the platform. The Reason Behind Anti-Yelp A large number of businesses believe that faceless online criticism has compromised genuine interactions between clients/guests and business establishments. Instead of approaching the management directly with their problems, customers post online…

April 2, 2018
4 Facebook Twitter Google + Pinterest
Breadcrumbs on SERP - Google Uses "Breadcrumbs" in New SERP Launch

Google has updated its SERPs(Search Engine Results Page) by including breadcrumbs to the top of these pages. Information-based search queries act as a trigger that displays the breadcrumbs with images in them. This particular display update on Google search is quite a change from the manner in which search results used to be displayed earlier. This change is believed to be one aspect of Google’s focus on its mobile-first version. Google’s mobile-first index- the definition changes Google’s metastasis to the mobile first index is now a known fact. The internet giant in 2018 had announced that they will favor mobile-friendly websites over ones that aren’t. Aside from this, the company has also been changing the manner in which it displays…

March 13, 2018
5 Facebook Twitter Google + Pinterest