3 New Insights into Googles Algorithm - 3 New Insights Into Google’s Algorithm

Most modern businesses rely on Google search to gain more visibility and draw traffic to their website. Marketers implement several campaigns optimized for search engines to ensure their clients catch audience attention. These campaigns require an in-depth understanding of how Google Search works. Until a few years ago, Google worked with marketers and provided information on how upgrades to the search algorithms impacted the website. That is no longer the case, which is why professionals prize rare insights into the process. Here are some new insights revealed in a recent testimony by a Google representative at the United States House Judiciary Committee: Seven Updates a Day Upgrades to the Google search algorithm have always been a big cause for concern…

August 1, 2018
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Amazon vs Google - Amazon PPC Challenges Google Ads

Most people don’t realize that Amazon is one of the biggest search engines available today. It delivers results to an audience that is already deep in the sales funnel and more inclined to make a purchase. This platform also has ample data on user spending trends, online shopping behavior, and other such factors. That’s why many marketers consider Amazon pay-per-click advertising a welcome addition to this field. But how does Amazon PPC compare to Google’s established platform? Here’s a look at the two options: Google is Still in the Lead All studies conducted show Google ad spend, click through rates, and Shopping ad spend are relatively stable. Both Google and Facebook are still the leading and more preferred platforms when…

July 30, 2018
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SEO friendly Content - 5 Easy Tactics to Creating Engaging, SEO-Friendly Content

Content marketing is one of the most effective aspects of digital marketing. Rightfully so, content distribution is paramount to establishing brand authority and engage to search engines. Generally speaking, some people can create engaging content and some can create SEO-friendly content. However, few can actually create both. Developing engaging, SEO-friendly content speaks to both your audience and search engines and cultivates better SEO results for your content. Therefore, producing content that aligns with both objective is vital, almost always necessary for businesses to boost their SEO rankings and gain additional exposure online. Understandably, creating this form of content takes some training. Read on to learn about five easy tactics to create engaging, SEO-friendly content on the web. 1. Conduct Keyword…

July 29, 2018
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Secured Website with HTTPS - Google Is Now Flagging All HTTP Sites as “Insecure”

Why switching to HTTPS is a must, and how to get it taken care of If that title seemed both scary and confusing to you don’t worry, you’re in the majority. The bottom line is this. That little “S” stands for secure, and if your site doesn’t have it, Google is trying to make sure that visitors notice. If you’ve happened to enter the URLs from any old business cards into chrome lately, you may have noticed that upon routing you to the address you entered, the page included a lowercase “i” next to the address in the search bar when you arrived. Your browser is trying to notify you that the site is “insecure”.  If you click the icon…

July 27, 2018
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Crucial Google Updates in 2018 - 4 Crucial Google Updates You Need to Watch Out For in 2018

As online searches become more prevalent with each passing day, Google is constantly working towards making its search engine adequately responsive to these growing demands. Hence, businesses that rely on Google to obtain leads and sales should be cognizant of the ever-changing tides of SEO by staying updated on Google’s new policies. As of 2018, Google has ushered in multiple new changes to its algorithm and other search engine features. To stay updated on the current SEO trends, read on to learn about the four crucial Google updates you need to watch out for in 2018. 1. Page Speed In previous years, webmasters could still obtain decent SEO growth with relatively slow websites. Now, Google isn’t having it, according to…

July 26, 2018
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SEO 2018 Mid Year Analysis - Mid-Year Review: The Newest Trends in SEO for 2018

Google’s search engine optimization (SEO) algorithms change at a blink of an eye. Just when you think you have it all figured out, its never-ending system continues to produce new trends with measurable results. With August just a few days away, it’s important to tap into the latest SEO marketing strategies –right now. What was once just a portal for strategic keywords and back-links has morphed into the premier content marketing platform for SEO agencies. With this in mind, Google – has once – again changed its ranking signals to reflect the current and burgeoning technologies. You will now have to tweak your online SEO plans to harness, deliver and rake in the awards of the latest modifications. Here are…

July 25, 2018
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Google Notifications for Local Business Going Live on Google My Business - Google May Notify You When Your Local Business Listing Goes Live In Google Maps & Search

Like all other Google departments, the Google My Business team is very dynamic. It constantly looks for ways and means to improve the experience for businesses while giving users quick access to local business locations via their mobile devices. The team has now announced via the Google My Business Help forums, the launch of a new feature. The new GMB Listing Notification feature is for businesses that submit a new listing to Google My Business. The platform will now notify businesses when their listings go live in Google Maps or Search. However, this functionality will work only on business accounts with fewer than a hundred listings, and when their user-language preference has been set to “en-US.” Google said that currently,…

July 22, 2018
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Instagram will show you when your friends are online - Instagram Will Now Show You When Your Friends are Online

When using any chat apps such as WhatsApp or Facebook Messenger, the ability to see whether your friends are online at that point of time is important; it helps you determine whether or not the person will reply immediately. However, until now, Instagram didn’t offer their users this functionality. All of this changed on Thursday, and Instagram will now begin showing users exactly when their friends are online, or when they were last active on the platform, in the DM (Direct Messages) option. This function is available to all Android and iOS users. In the Instagram Direct section, app users will now be able to see a green dot right next to their friend’s profile picture indicating that the person…

July 20, 2018
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Why Your Online Sales Might be in Trouble - Your Online Sales Could Be In Trouble!

Here’s what you can do about it… The problem could be that you’re not following the “rules”. No, there is no one-size-fits-all rulebook for attracting customers online, but you will certainly benefit from applying some best practices. Online shoppers want efficient, affordable service and are always one click away from looking for it somewhere else.  Creating immediate interest and holding it long enough to gain a customer is tricky and you need to know what you’re doing. Here are a few of the basic “do’s and don’ts” of selling online. Do… Get to know your customer base. Gaining your customer’s trust is not a delivering a monologue, it’s engaging in a dialogue. Seven out of ten consumers say they are…

July 18, 2018
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Mistakes Entrepreneurs make - The 3 Biggest Mistakes New Entrepreneurs Make

We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will get there. If you don’t know what mistakes you’re trying to avoid, you’re in serious trouble. Forewarned is forearmed, after all. Take a look at the following and make a note of these bumps in the road. They could be the difference between a thriving business and another statistic. 1.) Not Networking Before we get into this one, remember that networking doesn’t mean just attending huge events where business cards are thrown…

July 17, 2018
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