Google’s broad core algorithm update in June 2019 has caused some sites to lose rankings and positioning. The new algorithm has changed Google’s relevancy parameters, causing websites to fall or completely lose rankings.
Falling Rankings from Algorithm Updates are Not Penalties
As much as it may feel like it, rankings lost following the Core Algorithm Update is not a penalization from Google. Penalties are incurred when Google publisher guidelines are violated, such as in cases of spamming or content issues. Google sends the publisher a notice about Webmaster Guideline violations through the Search Console. No notices are sent when sites lose rankings after a core algorithm update.
Why are Sites Losing Rankings after Google’s Broad Core Algorithm Update?
Google’s John Mueller explains that sites lose rankings after a Core Algorithm Update because the new algorithm has concluded that some sites offer more relevant than others. Mueller reinforced the notion that sites do not lose rankings after the algorithm update because they did anything wrong or because they are harmful sites with bad information.
Google’s core algorithm update changed the way that Google determines which pages are relevant to users, therefore increasing rankings on pages that meets these new quality standards. Mueller says that it is not a matter of fixing anything website admins are doing “wrong,” but it is more of a matter of Google deciding that some pages are less relevant that originally determined.
Google Offers Key Insights on Core Algorithm Updates
Mueller offered four key takeaways for administrators and producers of web site content looking to recover from the adverse ranking effects of Google’s Broad Core Algorithm
- Sites that saw a reduction in traffic rankings are not being penalized.
- Relevance is a critical factor in the loss or gains in ranking after the update.
- Sites will not have to wait until the next algorithm update to recover lost rankings.
- The algorithm update and its consequences are not generally about spam or content issues.
Types of Ranking Losses Sites Are Experiencing After Core Algorithm Update
Sites are experiencing two significant kinds of losses following June’s Broad Core Algorithm Update:
Ranking Position Losses: Based primarily on new relevancy parameters, some sites have gained positions, which result in previously ranked pages to drop search result positions.
Complete Loss of Ranking: Sites that have entirely lost rankings are indeed rare. In these cases, site producers need a thorough evaluation of the SERPs as well as overall keyword and content strategy.
What is the Recovery Time from Board Core Algorithm Update Affects?
There are times when algorithm updates are too broad and affect sites Google did not intend to, and subsequent fine-tuning updates are needed to recover lost rankings.
Mueller explained that Google’s algorithm is in constant update mode, meaning sites will not have to wait until the next broad core algorithm update to notice ranking improvements from pages affected by June’s update.
Recovering from a Google Broad Core Algorithm Update
It is easy to think that losing ranking positioning following a Broad Core Algorithm Update is all about the quality of the site and content. Ranking issues can also be seen as being caused by technical problems such as slow response times and chained redirects, etc.
While content quality and technical issues are legitimate ranking factors, loss of rankings after a core algorithm update is typically not related to those factors.
Technical issues and poor quality may be contributing factors to reduced traffic and rankings, but June’s Broad Core Algorithm Update was much more concerned with relevancy than anything else. While there is no set time for websites to recover from the algorithm update, content creators and website admins can take measures to ensure that websites are structured properly and that content is relevant.
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