According to Google, SEO is an acronym for “search engine optimization.” SEO plays an integral part on your Search Engine Results Page ranking and its success.
Google says it’s important to consider research before hiring an agency or consultant for web design and SEO. The reason for its importance is that an SEO consultant can make sure that your website is fully optimized for exposure and visibility on the front page of search engines.
At the same time, an SEO consultant can damage your site’s reputation and hurt your SERP if they are not knowledgeable on the key factors that can influence search engine browsers.
Being on the front pages of Google for keywords is one of the most important key factors to the success of your website. This is because 68% of people make a selection on their search, off of the 1st page of their results.
Your web design or online marketing company should have the following setup for your business, to ensure success:
- SEO Process
- Initial Analysis
- Keyword Research & Analysis
- Competitor Analysis
- Sitemap & RSS Feed Inclusion
- Search Engine + Directory Submission
- Social Bookmarking
- Blogs + Press Release Creation
- Articles Submission
- Link Popularity
- SERP Report
By having a process in place, you can make sure that you have a strategy that helps your website and web design stick out among the millions of registered domains.
So make sure that you understand SEO and use it as best as possible to influence and position your website on the first page.
Search engine optimization is divided into two factors on-site SEO and off-site SEO.
You have to make sure that when dealing with on-site SEO your web design company is helping you create good content, well-written HTML coding, and that they’ve created a well-formulated design.
When it comes to off-site SEO, your online marketing company has to make sure you have useful links from well-respected websites, a site that’s been operating credibly for a long time, a well-regarded social footprint, and a real interactive audience.
Make sure that you, your web design, and online marketing company have a strategy in place to capitalize on SEO.
If you’re able to move up in the Search Engine Results Page for keywords, you can achieve online success.