Why These SEO Trends will make you question everything
When thinking about SEO and how best it can help your business, it always helps to know the latest trends in SEO strategies. Check out the information below to understand where the trends are headed and how you can use them.
Social content will begin to gain prominence.
The decreasing differences between web content and social media content are getting blurred. Linking your web and social media content can affect the credibility of the business and may also change SEO strategies.
4 out of 5 consumers use their smartphones to shop online.
Over 1.2 billion people access the internet from a mobile device.
We all use a wide range of mobile devices, smartphones, tablets, and now i-watches. These are the standard tools used to surf the internet by different age demographics. It is becoming more critical that businesses consider optimizing their websites for mobile devices. Rumor has it that search engines reward sites that look good on varying types of mobile devices.
Mobile Apps account for 52% of all the time spent on online digital media
This increase in the use of mobile devices to search the web has also increased the use of Apps. According to internet analytics, users spend 89% of their mobile time only using apps. The necessity to optimize your website for mobile devices is crucial.
Local searches lead 50% of mobile visitors to visit their local store within a day
Local SEO’s will become more important. Businesses need to focus more on locations and their local offerings to their target audience when developing an SEO strategy. In 2016 Google required to know where your business was located and what you were offering.
50% of mobile searches are conducted in the hope of finding a local result.
Studies found a trend toward people looking for content sources that provide all the information they want in one place. Search engines have also noticed this trend. As a result of this new trend, content aggregators are becoming very popular in the SERPS.
Lastly, the use of voice searches is increasing. Part of the new SEO strategy will need to be to consider the voice searchability. The good news is that this strategy will be most helpful if your target audience is teenagers. Reason being that 60% of teens use voice search while watching TV.
Take these trends and incorporate them into your SEO Strategy.
**Statistics provided by TechCrunch, SearchengineLand.com, and Business2Community.