For businesses that conduct regular operations online, possessing a strong online presence is extremely paramount. Frankly, establishing a foundation for a rigid online presence wholly depends on your ability to practice effective and measurable SEO tactics. However, SEO is a broad concept that requires a complete maximum effort.
Ignoring a few vital SEO methods can result in tremendous negative effects for your website. As a result, focusing on your SEO has never been more important in today’s global market where online consumerism is becoming more prevalent.
If you want to get your website found by prospective customers and listed in major search engine rankings, you’re going to have to improve the functionality of your website, and that starts from updating your website content so that it’s entirely formatted with important SEO data.
In this article, you will learn about three content you can use to ultimately boost your standing in major online search rankings.
1. Your Landing Page Must be Perfect
The importance of an infallible content strategy is oftentimes understated. Unfortunately, many businesses believe that creating well-written website content will attract sales opportunities. This certainly isn’t the case. While website content should always be persuasive, Google won’t rank your pages high in search rankings unless it’s perfect.
If you are asking yourself how can you ensure that your landing page is perfect, start by focusing on high-converting keywords. Landing pages should only contain high-converting keywords to be noticed by Google’s search algorithm.
Popular keywords that are constantly used by online users can easily be manipulated by you to coerce Google to increase your website ranking when relevant search results are generated.
2. Stay Away from Long-Winded Pages
Ideally, your website should encourage a perspective to make a purchase in less than 10 minutes. While information is vital to the consumer process, too much information can bore a customer and force them to shop elsewhere. As such, if your website contains too much content, you could be obstructing your conversion rate.
Keep website pages between 300-600 words of valuable content to ensure that prospective customers can easily digest the information you are providing them so they can make an informed purchasing decision.
3. Place Your Keywords Strategically
Since the inception of Google’s RankBrain algorithm, the major search engine has been adamant about increasing the value of online search results. Consequently, Google has adapted its systems to use machine learning and artificial intelligence to brilliantly assess the correlation between queries and search results.
With this being said, Google wants to ensure that popular keywords are actually being used correctly and not just inserted into your content. If you are using high-ranking keywords and you don’t see any tangible results, try employing this simple SEO method.
First, place a high-ranking keyword once in the beginning paragraph of your content. Next, place two semantic and long-tail keywords in the body paragraphs. Finally, add a high-ranking keyword in your call to action. By naturally including these keywords, you can strategically inform Google that your website is relevant to popular queries online.
Focusing on the effectiveness of your website’s content is a perfect way to boost your online rankings and increase your lead accumulation and sales opportunities. By employing these three simple tips, you can viably increase your website’s relevance on the Internet.
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