Posts Tagged 'google'

Mobile First Update forcing WordPress & Google to Work Together

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Google has always focused on providing accurate search results, giving users the information they need and improving the user experience. In the past few years, the company has made a concerted effort to improve search speed and encourage web application developers, open-source communities, and other such contributors to focus on speed as well. Google’s primary goal is to help develop a healthy and flourishing internet landscape and the company has partnered with WordPress to get closer to that ...

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Keywords Still Matter to Google

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SEO is one of the most important modern digital marketing techniques. It improves the overall quality of the website, brings in more organic traffic, and improves a brand’s visibility. Keywords have always been an integral aspect of search engine optimization.

However, developments in search engine algorithms, marketing strategies, and other factors have led people to doubt their relevance. They haven’t become obsolete, but the relationship between keywords and SEO, and their relationship with search engines has changed ...

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Organic Search Sees Largest Growth Rate in Over 2 Years

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Most visitors find their way to your website through organic search or paid ads. In the past, clicks through organic search have been quite low. Paid ads are generally featured at the top of the SERPs(Search Engine Results Page) and organic results appear below these ads. This is why most users notice the ads first and click on them. However, according to research conducted by Merkle, organic search has seen substantial growth in 2017 after two years ...

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Give Google the Answer! How Featured Snippets Help

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Featured snippets were first introduced as Quick Answers by Google in 2014 as a part of its Knowledge Graph. The option was then rebranded to Featured Snippets a couple of years back but serves the same purpose. The snippet provides answers to simple questions on the Search Engine Results Page (SERP), so users don’t need to visit a website unless they desire more information than whats provided for their query.

The snippet is dominantly visible at the ...

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What Does Technical SEO Consist of?

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When people first think of the word SEO, they get a bit hesitant because they’re not sure what it means or what all goes into SEO let alone technical SEO. While traditionally SEO refers to the content that goes into whatever work you’re doing, technical SEO is a bit of the opposite. Technical SEO has to do less with the content of the material or project you’re working on and more of the work that you do the ...

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Google’s Mobile Ranking Signal Finalized

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Smartphones and technology at the touch of our fingertips have become the new thing that everyone is all about. We’ve seen such a change in the years that now everything can basically be done and accessed from our phones. People now do almost all communication in one form or another from their smartphones or using some form of technology. While searching the web for our smartphones, nothing is more annoying than coming across a webpage that isn’t mobile ...

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Huge Google Search Update

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It seems Google has been hard at work lately and unfortunately, not a lot of people have taken notice. However, a Twitter fan reported his findings when he discovered the changes that had come to Google and what that might mean for those in the SEO business. As he originally began tweeting which was later reported by others, we’re now seeing that Google is changing the way we see and find things. First and foremost, they’ve extended the ...

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New & Improved Google My Business

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In today’s business world, being successful is a lot about being visible online and almost every business, big and small has an online presence. As a matter of fact, even the previously staunch brick and mortar stores now have an eCommerce version as well. This just goes to show how much these companies rely on online business to add to their revenues.

In this context, using Google My Business is the ideal method for businesses, brands, products, ...

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Coming Soon- Twitter Integration into Google Desktop Search Results

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People with keen eyes might’ve noticed that Google mobile search results have been showing related content from Twitter. The integration started in May, with Tweets containing the searched keywords appearing in the SERPs.

However, this was limited to the United States and only to mobile results. Recently, there are indications that not only will Google include Twitter outside the country, but the company would also expand to desktop search.

Where and When?

Some observant ...

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Yahoo! Might Turn the Google Search Engine Way

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It was back in April when Yahoo! and Microsoft revised their partnership agreement. Yahoo! got the freedom to enrich the user experience with results from other providers. Recently, Microsoft announced a 10-year collaboration with AOL in which Bing would power AOL’s search results and ads. It’s clear that the relationship between Yahoo! and Microsoft is ...

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