Search engine optimization (SEO) is now a permanent staple across the digital and online marketing platforms. In fact, no advertising campaign is ever complete without a sound and effective SEO plan. However, how does one become a true SEO specialist in this challenging and ever-changing market? It’s simply not enough to learn about the importance of long-tailed keywords, responsive web design or evergreen content. In today’s cloud-based world, you need to think like a search engine in order to grasp the fundamentals of SEO.
With Google as a central hub for online marketing tools, there are DIY ways to tap into the current and burgeoning SEO trends. However, you still need seasoned and reputable digital marketers on your side – to produce timely and measurable results. With years of extensive industry experience, these experts maintain your online presence and handle all advertisement needs. Here are some essentials to ponder when it comes to online marketing and social media growth:
- SEO analysts stay abreast of all the latest industry trends and developments.
- SEO agencies feature social media gurus, content specialists and mobile optimization professionals that think and breathe like search engines.
- Local digital marketers understand and have mastered the three fundamental ranking factors for Google: industry relevant and rich content, back-links, and social-mobile integration.
- Area marketers adopt, adapt and implement the latest SEO techniques to secure real-time and measurable results for clients across countless industries.
With this in mind, here are some of the protocols SEO specialists utilize to achieve desired results for clients.
Discoverability Equals Visibility
Crawling is the first thing Google does before indexing pages. The same also applies to Yahoo, Bing, and yes – even AOL.com. Therefore, SEO experts make sure your website is discoverable by all the search engines. This includes HTML, XML, and robots.txt sitemaps that help search engines effectively crawl your pages. Remember, visibility is the key to brand establishment and awareness. However, if your site is not appearing on the search engines, it’s as good as done.
Relevancy Equals Traffic
According to Google, search results are based on users’ query intent and relevant results. However, the more relevant and industry-specific your content is – the better it ranks higher in search results. Local professionals implement 75% on-page SEO and 25% off-page SEO to cover all bases. Similarly, they handle titles, descriptions, meta-date and schema as well. They also take care of links (social, mobile, in-bound and outbound), along with proper keyword placement and density. They even analyze and assess your content for best page speeds, as well as ensuring search queries link back to relevant content and results.
Links Equal Leads
Lead generation is important for converting consumer interests into revenue. With this in mind, SEO specialists provide the right blend of in-bound and out-bound links to ensure quality content and specific results. However, there should also be the perfect balance between organic, natural results and pay-per-click advertising (PPC). The latter is essentially a way to attract and engage new clients and customers via targeted paid ads. With the right back-links and complete website SEO audits, you are able to stay ahead of the curve in any industry or sector you serve.
While these core fundamentals of SEO are crucial, they are just a few of the White-Hat techniques that meet or exceed Google algorithms and criteria. For a comprehensive digital marketing plan, you need the experts to cover all your online advertising and business expansion needs.