If you’re starting a small online business, you may be having trouble driving traffic to your amazing products and services.
Creating a blog on your website is one option to help drive traffic and boost organic searches for your business. But in the competitive online space, having a passive blog is no longer satisfactory.
The best marketers are continually looking for ways to increase traffic to their blogs. More eyeballs on your blog can help you convert traffic to sales, a crucial strategy in the online marketplace.
55% of marketers have said blog content creation is their top priority for inbound marketing.
Here are just a few strategies to boost your blog traffic and reap the rewards on the back end.
Content, Content, Content
Most successful marketers will tell you that great content leads to great results for your blog traffic – and the stats back that up.
Posting frequency is one factor in driving more traffic. According to a 2015 study from HubSpot, blogs that post 16 times or more per month result in 3.5x more unique views than blogs that post from 0 to 4 times a month.
But blog content should not only be posted frequently. Your content should be unique, authoritative and utilize Search Engine Optimization (SEO) strategies.
Some of the SEO strategies that can help boost your content include:
- Targeted keyword usage
- “Clickbait” headlines
- Lists and rankings
With just a few tweaks to your content creation model, as well as a commitment to churning out more content, you can realize rapid growth on your blog traffic.
Understand Your Target Audience
This concept will sound familiar to any marketer. If you want your blog to target a specific audience, you have to find out what your audience is looking for and how to draw those eyes to your blog.
Blogs that draw the most “backlinks” from other authoritative sources rank higher on search engines. That means the more your content is referred to by your audience and influencers, the more traffic you receive.
When you have found a target audience, use social media and targeted outreach to cultivate more referrals and draw more traffic. Reaching out to your audience and developing strong relationships also has the added benefit of leading to more customers and better results for your business.
More Blog Traffic Leads to More Indexed Pages
For small businesses hoping to thrive in the online marketplace, the single most significant benefit of increased blog traffic is getting your website’s pages indexed on major search engines.
Using the tips above, including maximizing SEO, creating solid content, and targeting your audience tells the search engines that you and your blog are authoritative, leading to better placement.
If a customer has never heard of you, your placement on the search engines can mean the difference between organically drawing unique visits and struggling to connect. This can help you save on expensive online advertising.
With just a few adjustments to your blog strategy with an eye on increasing traffic, you can jumpstart your inbound marketing immediately.