If your email campaign stats are looking malnourished, one way to bulk them up is by implementing a creative email subject strategy.
We have broken down some of the most effective email subject strategies complete with examples.
1.) Pain Point Highlighters
The purpose of these subject lines is to resonate with a particular pain point your recipient is experiencing.
Such subject lines make the recipient’s feel like their problems are understood, motivating them to open the email and consider the offered solution.
Here are some examples:
“Stop wasting money on clothes” – This particular email might offer cost-effective clothing store alternatives or a guide on how to make specific clothes.
“We think you’re beautiful, don’t listen to your negative thoughts” – This email may include self-love motivations or an advertisement for a counseling service.
“Your cooking isn’t THAT bad is it?” – This email could include some free recipes and links to cookbooks
2.) Curiosity Triggers.
These subject lines stir up a sense of curiosity that beckons recipients to open the email in pursuit of closure.
Just be sure to use these types of email subject lines wisely, you don’t want your emails seeming too ‘spammy’ and ending up in the junk mail folder.
Here are some examples:
“Eat this often to lose weight.”
“Help me if you can (I know you can)”
“You’ve been using Excel incorrectly.”
BuzzFeed utilizes a similar curiosity triggering strategy for its articles titles.
3.) Humorous Subject Lines
People are usually busy and stressed as they struggle to fulfill their demanding list of daily tasks. A funny email subject line could be the cheering up your recipient needs to brighten their day.
Recipients will reciprocate this gift of positivity by opening your email and giving it serious consideration.
Here are a couple of examples:
“What Did One Snowman Say To The Other Snowman?” – Your email could start with the punch line of this joke – ‘Do you smell carrots?’
“Deals That Make Us Proud (Unlike Our Nephew, Steve)” – This active email subject line was used by Groupon.
4.) A Sense Of Urgency
Creating a sense of urgency in your email subject line will encourage your recipients to take action to avoid the possibility of missing out.
Urgent subject lines usually include time-sensitive words such as:
Expiring, Soon, Important, Breaking, Too Late, Limited Time
Here are examples of some of these words within a subject line:
“[URGENT] You’ve got ONE DAY to watch this…” – An email by Digital Marketer.
“Free E-Book Download Expires Tonight!”
“Social Media Package Free For A Limited Time!” – How do you add desirability to a free item? Make it free for a limited time!
5.) Use Numbers
To increase the open rate of your emails, consider using numbers in your subject lines,
Numbers disturb the monotony of text in an email browser and will make your email stand out.
Numbers can be incorporated in any of the email subject categories mentioned above.
Here are a couple of examples:
“10 Jaw-Dropping Drift Videos on YouTube” – An email sent by YouTube
“3 Ways To Improve Your Pins” – An email sent by Pinterest
With so many emails being received each day, there is a very high competition for open and click-through rates.
Use our email subject strategies to ensure your emails are noticed AND opened.
Sources
- https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/
- https://www.clickz.com/14-email-subject-line-hacks/46143/
- https://www.wordstream.com/blog/ws/2014/03/31/email-subject-lines
- https://blog.hubspot.com/sales/funny-email-subject-lines
- https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare\
