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3 Hot Tips To Help You Build Quality Backlinks

by Edward Kost
written by Edward Kost

A healthy backlink profile is an integral element of successful search engine optimization.

Receiving backlinks from authoritative domains is, unfortunately, a very daunting task.

We have pieced together 3 strategies to help make achieving backlinks that little bit easier for you.

1.) Create Link-worthy content

Figure 1 1 300x200 - 3 Hot Tips To Help You Build Quality Backlinks

Meaty content that offers its readers incredible value is very tempting to link to.

Content writers love linking to such content because it makes their own content seem more authoritative and data-driven.

By how do you create content others would want to link to?

Start by finding articles within your niche about a certain topic.

Make some notes about what these articles are missing and how they could be improved.

After you are done, write an article that’s better than all of them!

Here are some ideas:

If these articles offer 10 tips to tackle a certain problem, write an article that offers 20 or more!

If these articles poorly break down the information they are presenting, write an article that’s more clear and palatable.

One way to ensure you create something link-worthy is to strive to write the best article possible on the topic.

To add an extra layer of irresistibility to your content, including free downloads or free tools that may benefit your readers.

Once you have created your pillar content, it’s then a matter of finding websites currently linking to the poorer competitor content you originally researched and letting them know that you created something better they may want to link to.

Finding the domain’s linking to a piece of content is easy:

  1. Paste the domain of the competitor article into a tool such as ahrefs.com
  2. Save the populated list of the sites linking to the content.
  3. Starting with the higher domain authority websites, systematically contact the webmasters to let them know you have created something better than what they are currently linking to and then offer them a link to your content.

2.) Create a link-worthy infographic

Figure 2 1 300x200 - 3 Hot Tips To Help You Build Quality Backlinks

Creating an infographic to complement the link worthy content you create is a very powerful method of achieving backlinks.

Infographics are fun to read because they compress information into a fun and very visually appealing display.

Infographics are also some of the most shared and linked-to pieces of content on the internet!

This method is very simple.

You will be seeking content similar to yours and then offering the webmasters your infographic to help illustrate their content.

Ideally, you will be focusing on the web pages with very poor graphics, to make your offering very irresistible.

When webmasters agree to publish your infographic to their webpage, ask them to include attribution in the form of a link to your content.

When they agree…BOOM…you’ve achieved your backlink!

Again, try your best to pursue websites with high domain authority to get as much value out of these backlinks as possible.

3.) Create a share-worthy video

Figure 3 300x208 - 3 Hot Tips To Help You Build Quality Backlinks

This method will only work if the video is done REALLY well.

The method is as follows:

Create a video to compliment the link-worthy content you created in point #1.

Make it fun, vibrant, engaging and SUPER entertaining.

At the end of the video mention that viewers can click the link in the description of the video to learn more (this will be the link to your link-worthy content).

To drive more clicks you might want to create a free download or free tool they will be able to access on the same page.

Next, paste the video into forums and groups that are likely to have members within the same niche you would like backlink’s from – such as Facebook groups and subreddits.

A video is a very effective illustrative tool to complement written content, so if your video is done really well, other webmaster’s will want to embed it into their content.

This will mean more video shares, which in turn will mean more clicks on the link to read your content.

And the more people that read your link-worthy content the higher the chance of achieving links to it!

Final thoughts

The power behind these tips is that you are offering potential backlinkers value in exchange for a backlink.

If you follow these tips and keep a strong emphasis on providing value before you receive it, it should make the pursuit of backlinks much easier for you.

We understand that achieving high-quality backlinks takes time and A LOT of effort if you prefer to outsource the difficult SEO process to the experts in the field, contact our friendly team today!

Sources:

  • Backlinko
  • 10x Marketing Formula
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BacklinksLink Building

Want to Build Good BackLinks Today? Here are 3 Amazing Tips

by Brandon Lee
written by Brandon Lee

Building links across the web are paramount to leveraging the scalability of your existing SEO plan. However, creating an aggregate amount of links throughout the internet is a tricky venture that must happen organically to properly work.

Regardless of this difficulty, it’s important to advance your link building efforts in order for Google to indicate that your website is popular online. Hence, link building is essential for businesses looking to establish authority online and surpass the rankings of their competitors.

Do you desire to expedite the entire link building process and gradually boost your SEO? If so, read on to learn about three tips of how you can build links the professional way.

1. Search for an Interview

When it comes to building quality links on Google, there is an added emphasis to the word “quality”. Anything method construed as a basic link building scheme won’t help you with your ranking at all. Hence, it’s important to ensure that the links you receive are quality links.

One of the most effective ways of doing so is to simply search for possible interview opportunities. Reach out to blogs and podcasts in your niche to inform them that you’re available for an interview. This is an excellent way of gaining a valuable backlink to your website without having to stress about its quality.

2. Guest Posting

There is an added benefit to guest posting that many people miss out on. Of course, most publications reward guest authors with their own byline. Still, you shouldn’t drive yourself to guest post for the sake of gaining an easy link.

Focus your effort on creating an outstanding guest post that will encourage readers to want to learn more about you. This way, your link will become much more than a presentation, and you will be able to receive an SEO boost with the added benefit of exposure in your niche.

3. Good Ol’ PR

If your business is providing a particularly useful product or service to the general public, engaging in traditional PR can help you advance your link building efforts.

For example, if your company is offering a scholarship to college students in your area, you can employ a simple PR trick to spread the news and obtain a backlink to your website.

All you have to do is create a press release that describes your scholarship, includes relevant links to your website and distribute your press release to a trusted media source or publication.

Receiving a backlink from a news publication, in general, should give you the SEO reward you’re looking for without having to wait for people to share your content.

Conclusion:

Link building isn’t an easy process, but it’s necessary for businesses seeking an advantage over their competitors.

Although the process of building links is typically organic and develops over time, that doesn’t mean that you have to wait on web users to post your links across the web.

These three methodical tips should help you kick-start your slow link building strategy into an effective plan that generates high-quality results.

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BacklinksSpam

You’ve Been Warned! Google Advises Against Spammy Backlinks

by Brandon Lee
written by Brandon Lee

Fundamentally, obtaining backlinks is a critical aspect of gradually building SEO. These links are assessed by major search engines, such as Google, who subsequently factor the backlinks into its major ranking algorithm.

For this reason, many businesses focus a majority of their content marketing efforts on building links organically. Though, there are some businesses that purchase backlinks from other publishers to rapidly improve their SEO.

The excessive practice of buying multiple backlinks can lead to stiff consequences if Google picks up on the habit. Still, there is a growing concern about whether websites can be punished if they received a backlink from a spammy website.

Check out what Google’s John Mueller had to say about the implications of aggregating multiple spammy backlinks.

Google’s Answer

Recently, a question was asked to Mueller concerning the topic of spammy backlinks, which read:

There are tens of thousands of backlinks to our website… I heard a lot from you… that there are websites which are… spammy websites, maybe penalized by Google… What should we do about those websites? Should we just ignore and act like we don’t know anything?

Mueller promptly answered the question, reassuring that there are many circumstances in which spammy backlinks would not be an issue for publishers.

For the most part, unless you’re aware of kind of regular activity that… a previous SEO or like someone in the past has been doing for your website with regards to links then I wouldn’t about it. That’s something where if a website has been around for a long time then it has links from all kinds of crazy places. …These are things we see on the web all the time.

Google’s Explanation

Mueller’s explanation takes into account the fact that Google is an intelligent search engine. Many popular websites receive backlinks to spammy websites on a monthly basis. Nonetheless, Google doesn’t punish websites for simply being mentioned across the web, even if these mentions are derived from spammy websites.

Hence, Mueller maintains that these websites have nothing to worry about unless they are willingly participating in gaining these links.

Google on Negative SEO

When answering the aforementioned question, Mueller alluded to the topic of negative SEO in exception to his previous advice.

So unless you’re really aware of kind of dedicated activity of someone going out and buying a lot of links and kind of really doing a lot of things that are against our webmaster guidelines then I wouldn’t really worry about this…

In this quote, Mueller is explicitly clear that purchasing spammy backlinks is against Google’s webmaster guidelines. Violating these guidelines can result in Google flagging your website as spam, causing a phenomenon known as negative SEO.

Spammy Backlinks are Normal

Unless you are spending hundreds of dollars purchasing backlinks from spammy and irrelevant websites, your website won’t receive any SEO implications from Google.

After all, spammy backlinks are normal and ubiquitous across the internet. Although this is the case, it’s still important to build backlinks legitimately, and that’s through creating viral content that’s noticed and cited by other websites.

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BacklinksMarketingSEOSERPSite Optimization

7 Risks of Not Tracking Your SEO Progress

by Duncan Kingori
written by Duncan Kingori

Search Engine Optimization (SEO) is undoubtedly one of the most essential tools for any business in today’s competitive market. Whether you own a website, online store, blog or SEO marketing agency, having the right SEO strategy can help you meet your objectives and grow your business to the next level. Most importantly, the best SEO strategy will improve your business’s online visibility. SEO tracking sites like https://serpbook.com/blog/rank-trackers/ offer user-friendly SEO tools to monitor various SEO activities and performance automatically.

However, even with the right strategy, failing to track the success of your SEO efforts can lead to the misallocation of resources and loss of time and money as a result. Measuring your SEO progress is an important practice that helps you to identify the strengths and weakness of the strategy and plan on any necessary changes. Moreover, it is an excellent way for an SEO agency to prove the impact of their services to their clients, as well as recommend SEO improvements. Below we have compiled a list of seven risks of not tracking your SEO progress.

Risks of Failing to Measure SEO Progress

1.) Missing on Potential Opportunities in the Market

A good SEO tracking tool can help you identify what your target audient are looking for and help you exploit this demand to grow your business. Understanding what your potential customers are searching for will not only help you to optimize the right keywords but also develop your products to address these demands.

2.) Increase in Content Gap – Risk of losing Potential Buyers

Creating the right content for your audience is the foundation of any successful digital marketing campaign. To close the gaps in your content, you will require an informative SEO progress analysis to help, so that you can center your content creation focus on the most performing keywords. Additionally, a content gap report can enable you to offer a timely call to action, smoothen the customer’s purchase journey and retain your potential customers. This will enhance your authority in your niche, in turn, increase customers’ confidence, and trust in your brand and products.

3.) Inhibit Growth Potential for Your Business

In any business, the primary goal is always to grow, overcome competitors and make more profit. This growth process involves setting the right intentions, measuring the achievements, and focusing your resources on the right areas to achieve even more. Tracking the progress of your SEO tactics helps you to monitor the various aspect of your marketing campaign and to set realistic goals in line with your overall business objectives. Furthermore, it will guide your site improvement requirements and get past negative SEO results. Another benefit is that positive results will motivate you to focus on deeper audience needs.

Without SEO tracking, you could be losing your existing customers and chasing away prospects unknowingly.

4.) Confusion Between SEO Techniques

There are many SEO methods available today, but not all will work for you. The only way to better your SEO performance is to identify the best techniques for your SEO requirements through trial-and-error. Before you can settle on your ideal SEO technique, you need to monitor, analyze and compare the impact for each. This will help focus your time and energy on the most effective tactics to get better results and avoid wasting time on unproductive techniques.

5.) A Threat to Customer Experience and Satisfaction

Your SEO campaign aims at attracting and retaining qualified traffic to your website. This emphasizes the importance of optimizing your site for both the search engine, to help potential customers find your website easily and entice them to stay or come back for more. The ability of a website to attract and retain visitors depends on many SEO elements including loading speed, usability, quality of content and relevance among others. Only through monitoring and analysis of your SEO progress will you identify and rectify SEO issues that could compromise customers’ experience.

6.) Poor SEO Reporting

Whether you are a webmaster, an SEO consultant or digital marketer, you need to generate informative SEO reports to show the impact of your services, as well as guide SEO decisions. Lack of the right SEO data makes it hard to convince or advise your clients through such reports. Furthermore, if you cannot show your success, you risk losing your clients.

7.) Search Engine Penalties and Fines

Tracking your SEO progress will help you identify outdated methods that could attract penalties from Google. This will help you to adopt emerging techniques, keeping your site at the top of the SERPs for your keywords.

Conclusion

Measuring the progress of your SEO techniques helps you to gain full control over your SEO strategy. It helps you to maximize on the most effective practices, maintaining a higher rank on search engine results, as well as attack and retain relevant traffic to your site.

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