If you’ve been operating online long enough, you’ve likely heard this phrase before. “Content is king!” Sure. There are probably millions of e-commerce retailers who fully understand the benefits of starting a blog. However, the biggest hurdle for actually starting that blog is motivation. For example, there are so many benefits for using a rotating toothbrush, and I’m sure a lot of people have seen a TV commercial about how a rotating toothbrush can work wonders for your dental health. But, many people don’t feel an urgent need to suddenly purchase a rotating toothbrush. Unfortunately, the same principle is true for thousands of e-commerce retailers. Many of these online businesses are aware of the benefits blogging can bring, but they…
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