Lead generation is a core practice for businesses that desire to convert possible sales opportunities into financial gold mines. However, once you actually have a lead, how do you nurture it into a sale? What is the process of converting your lead into a customer, especially if this individual or business doesn’t have an immediate need for your services or products?
The answer is actually quite simple, and it’s email marketing. Email marketing is one of the most widely-used marketing strategies since the dawn of the Internet. All you have to do is build an email list and create sales-pitch like emails to your recipients in order to elicit a purchase.
Producing an effective email marketing campaign generally comes down to your approach and your selected tactics. If you are totally unaware and indifferent towards your campaign, you’d just be wasting a critical investment and opportunity.
Read on to learn about three major tips you can implement in your upcoming email marketing campaign.
1.) Keep Your Emails Concise
Emails are ubiquitous to human society, in both the personal and professional world. Generally speaking, everyone has used or uses emails on a constant basis. Therefore, you have the perfect opportunity to reach prospective customers through this medium, only if your emails are concise, however.
No one likes to spend much time doing anything perceived to be mundane. That’s why you have to ensure that your recipients are bored out by reading your emails. Instead of producing a 200 pitch as to why your new product is amazing and deserves their attention, write a 50-word compelling note encouraging them to visit your website by piquing their curiosity.
To do so, keep your emails concise, specifically around an optimal length of 25-75 words. This way, your recipients won’t dread your emails and opt out of your email list.
2.) Let Your Customer Fill in the Blanks
Creating the perfect email depends on how well you tell a story, or simply how brilliantly you can trigger your recipient’s interest. Therefore, it stands to reason that you would be much more successful hinting at an amazing product or service without actually telling all about it.
Allow me to explain this concept further with an example. Here is an example of a poorly written email that tells too much information:
Did you know that 75% of Americans complained about the quality of their faucet water?
We understand how dreadful it is to consume disgusting water from your sink.
However, we have the perfect solution.
We have developed our new Acme Water Purifier 360 to improve your water’s quality.
With so many advanced features, this product is bound to embellish your life.
As you can see, this email is too salesy and gives too much information that can decrease your click-through rating (CTR). Instead, try this approach:
Did you know that 75% of Americans complained about the quality of their faucet water?
We understand how dreadful it is to consume disgusting water from your sink.
However, we have the perfect solution.
Click here to learn about our new, state-of-the-art product and how you can add it to your home…
This email is relatively concise and allows the recipient to be curious about what the product actually is. Use this strategy in your email marketing campaign to increase your customer conversion rates in a creative way.
3.) Be Yourself
Frankly, your emails must align with your company’s image, tone, and buyer persona. With your emails, you are trying to encourage the recipient to make a sale. However, if your emails aren’t personable or unique, you could scare potential customers away.
Remember to be yourself when you are producing emails and always write from your unique point of view, especially if you are running an online eCommerce shop. Customers want to be intrigued by your offers and thrown off their feet from your emails.
Conclusion:
Creating the perfect email marketing campaign doesn’t have to be difficult. By employing these three strategies, you can leverage your campaign to yield a high return from your initial investment.
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