Insurance companies in 2019 may need to overhaul their marketing strategies if they’re not reaching their sales quotas. Traditional techniques might not cut it anymore, but there’s no need to panic. All that’s required is for you to try some new ways of reaching customers and making your business more visible, so let’s go over some of your options right now.
Ensure Consistency for Your Brand
One potentially neglected aspect of insurance marketing is brand consistency. Clients have many ways of reaching out to you now, including by phone, email, and through various social media platforms. You need to be certain that you’re communicating with clients and potential clients using the same tone across all of them.
Make sure that you’re giving them the same information regardless of how they choose to contact you. The insurance quotes should be the same, and you should strive for the same professionalism as well. Inconsistency through your communication is indicative of a disorganized company, and that’s the last thing a client wants from an insurance provider.
Insurance is one of those products that isn’t always the easiest for clients to understand. Because of this, they may not feel one hundred percent confident as they’re shopping for a new policy. You need to assuage those feelings by making your site as easy to navigate as possible.
The ways that you fix up your website so that it’s more accessible to people is called SEO, search engine optimization. By doing things like altering your site layout so that it’s intuitive and using keywords correctly, you’ll get a better ranking with Google. You’ll also make it more likely people will buy from you once they arrive at your landing page and start looking over your policies.
With insurance companies visibility is vital, so you should claim your company on sites like Yelp, Google My Business, and the Better Business Bureau. Millions of people who are looking for a product or service visit these sites every day, and by claiming your company, you give the appearance of being a more credible option.
Look into Automated Marketing
As an insurance company, every one of your employees probably has plenty to do, so any way of simplifying the multitude of necessary tasks is always welcome. There are various aspects of marketing that can be automated these days, and it is in your best interest to do so.
For instance, assuming you’re active on social media, you can use a service like Hootsuite which can send out your posts to your followers at whatever time you’ve determined it is most beneficial to do it. That saves a great deal of time over one of your employees doing it themselves. You can also install chatbots on your site that can handle the basic questions people have. If there’s ever a query the chatbots can’t answer then a live person can take over for them.
Insurance is a business where you must be on the cutting edge of technology and marketing if you’re going to compete in the 21st century. If any marketing avenue remains unexplored, then it’s time for you to look into it, especially if you know that a competitor is already using it successfully.