Leadership

Search engine optimization (SEO) is as complex and diverse as it is measurable. However, the overwhelming metrics can be daunting for even the most seasoned and reputable experts. No truer is this than for C-suite CEOs – who may possess borderline or extensive knowledge of Google’s White Hat techniques and criteria. Today’s SEO must be simplified to tackle the daily minutia of digital marketing challenges and Google’s ever-changing platform. To prevent frustration and misunderstandings, CEOs must understand – adapt – and implement the core aspects of SEO to achieve company objectives and directives. While online marketing continues to evolve at alarming rates, here are five essentials that every high-level executive must grasp for timely and effective results. 1. SERP Layout…