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Content Marketing

by Rolando Herrera
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This is related to inbound marketing; it’s the process of creating content with the objective of attracting prospects, driving engagement and interest. Content marketing isn’t meant to be used for hard selling products; rather it used to educate customers, provide information that will help them make a well-informed purchase decision. Unlike direct sell marketing approaches, content marketing utilizes subtle methods of building trust, confidence, and expertise in the vendors and their services/products while improving their Google rankings by providing added content for indexing. Content marketing includes blogs, articles, social posts, webinars, videos, and more.

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