This is related to inbound marketing; it’s the process of creating content with the objective of attracting prospects, driving engagement and interest. Content marketing isn’t meant to be used for hard selling products; rather it used to educate customers, provide information that will help them make a well-informed purchase decision. Unlike direct sell marketing approaches, content marketing utilizes subtle methods of building trust, confidence, and expertise in the vendors and their services/products while improving their Google rankings by providing added content for indexing. Content marketing includes blogs, articles, social posts, webinars, videos, and more.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.