Search engines want to give their users good and current information, so they check every website carefully before indexing them. Google crawlers analyze all your pages, consider keywords, user-friendliness, web design, load times, and backlinks, before ranking them. A website should be optimized to pass this initial assessment with a good ranking. We are an experienced Dallas SEO company and understand how a ranking system works. Our experts are well-versed with ranking factors, Google regulations, level of competition and more. They’ll use proven techniques to get the best results.
What is the Goal of SEO?
To understand SEO, you need to understand the cycle. Google wants search users to have a good experience and has determined their experience is dependent on certain factors like load speed, security, content, etc. Search algorithms are designed to single out websites that perform well, displaying them high up on the SERPs. SEO professionals have identified these factors after a meticulous analysis and now optimize websites to deliver this quality. The goal of SEO is to improve the quality of your online presence so it can stand up to a search engine’s standards.
What is Our Online Marketing Agencies Goal?
Our goal is to get your website to the first page of search engine results. Users rarely go beyond a SERP’s first or second page as they usually find all the information they need in the top results. This requires a detailed strategy tailored to suit your business and target audience. We collect all the information we can about your company, competition, products, branding, etc, before creating a comprehensive strategy.
Dominating Local Search
Local search is an important platform for small businesses. If you optimize your online presence well, your website will be featured in the top three results right above paid ads, which is a prime online real estate. Being featured in this position will bring in a lot of organic traffic which will have a direct impact on sales. Ranking high on local search will also improve your reputation in the community, creating more visibility for your brand.
Beyond Local Search
Thanks to advancements in communication technology, small brands can now reach a global audience. They can deliver products to any location in the US or to numerous foreign destinations. We don’t use the same SEO strategies for national/global marketing as we use for local search. Our approach to everything from content to keywords changes, which is why our strategies work on this level as well.
As an established SEO company in Dallas, Texas, we understand the importance of keywords. Our experts use a combination of generic, long-tail, and location-specific keywords to get satisfactory results. We conduct in-depth research to make sure these words will be effective in bringing organic traffic.
Our team can handle content marketing, web design, graphic design, branding, social media marketing, etc. The team will approve your target audience from multiple directions, building brand visibility and authority through backlinks and content. We also monitor all campaigns carefully to ensure they keep delivering good ROI.