This refers to the abandonment rate of e-commerce checkout carts. However, it can also refer to opt-in processes. This is generally expressed as a percentage and refers to the number of people that drop out before completing a pre-defined goal. For example, if the abandonment rate of a checkout cart is 70% it would mean that 70 out of every 100 buyers that start the checkout process leave the site before completing it.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.