This is about delivering the right type of content at the right time, based on a potential customer’s preferences using specific and well-planned behavioral targeting as well as enabling recall, engagement and brand awareness. It catalyzes targeted ads based on a variety of user information including web histories and recent searches. The purpose of contextual marketing is to offer services & products to customers that are already interested in them.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.