In order that a business builds a loyal and steady local customer base, it’s important that they are accepted as a part of the community; and hyperlocal ad strategies are the best way to achieve this goal. Hyperlocal refers to an area that’s very close to home; it also refers to individuals that are within driving or walking distance to a specific destination or even those that are united as part of one identifiable community.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.