The comprehensive process of creating, and building, as well as nurturing virtual relationships & communities between people online.
It is an evolved form of word-of-mouth advertising. It is related to advertising and posting content on social sites such as Twitter, Facebook, LinkedIn, Snapchat, YouTube, FB Messenger and more.
Data that is shared by users via social media, either implicitly or explicitly via their behavior. The amazing thing about social data is that users express it all, which means it’s far more likely to be a very accurate representation of them.
The software used to make a website’s product catalogs available for online ordering. Visitors can choose, view, add/delete, as well as purchase products.
Excessive manipulation methods used to influence the rankings on search engines; this is often for pages that contain minimal/no relevant content.
Website architecture, linking pages, filenames and URL’s.