While this is important in web design, it is also increasingly being used when referring to the layout of a web page. Visual hierarchy relates to the arrangement of various design elements on a page so that the most vital ones seem to be emphasized more. This type of emphasis is generally achieved via the use of size, color, font, size as well as various special effects including drop shadows and more. Visual hierarchy is more of a conscious decision and is an outcome if the Information Architecture process.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.