The benefits of social media marketing are almost infinite. Like word-of-mouth, social media functions as an organic marketing arm, a crowdsourced publicity engine that has the power to grow your business exponentially. Visitors to your site and fans of your content can share your business with their friends and colleagues, via social media, and cast a broad net to help you pull in potential new customers and patrons. Platforms like Facebook, Instagram, Twitter and LinkedIn harness the power of billions of users around the world to help get the word out about you, your business, and your unique brand.

Our expert team of social media professionals at Insignia SEO & Web Design can unlock the full potential of great social media strategy for your brand, including:

• Convert Customers Into Brand Evangelists
  Social Media naturally fosters an environment of sharing, connecting, and signaling personal preferences. Customers who follow your brand and engage with your content regularly can become devoted fans and brand evangelists, as they come to identify on a deeply personal level with your business, your content, and your messaging.
• Personalize and Humanize Your Marketing
  Social Media Marketing creates more genuine human interaction and deeper connections than traditional print media or conventional marketing avenues, largely because the customer becomes personally involved with the brand and takes an interactive role in sharing it with others. This in turn lends a much-needed warmth and a human touch to your marketing.
• Be Seen As A Trusted Resource
  The better your social media marketing, the higher your brand visibility. The higher your brand visibility, the more your prospective clients and potential customers will trust you and see you as a valuable, credible resource. Enough said.
• Grow Your Web Traffic Exponentially
  Thanks to the virality and highly shareable nature of social media, nothing has the power to boost your web traffic quite as much as social media marketing does. Followers and devoted fans of your content are much more likely to both become loyal customers and to bring in more loyal customers who are like themselves, as they share it with like-minded communities.

These are just a few perks chosen from a nearly infinite world of benefits and advantages that social media marketing can bestow upon your business. With Insignia SEO, we place this infinite realm of possibility at your fingertips. Our goal is to drive audience engagement, brand visibility and customer perception through carefully managed, expertly managed social media campaigns, guaranteed to turn your customers from ordinary patrons to rabid fans and brand evangelists.

PPC in a Nutshell

Pay-per-click ads are pretty much exactly what they sound like: ads that you pay for only when a web user clicks on them. These ads can place your business at the top of search engine result pages, blog pages, apps, and other websites, giving your brand maximum visibility and boosting your potential customer base exponentially.

Paid advertising can be helpful for young businesses not yet organically established at the top of search engine results, and for brands still trying to build their unique identity and established customer base. The phrase ‘fake it til you make it’ very much applies to the arena of pay-per-click advertising, with paid ads acting as a helpful boost of credibility.

The PPC experts at Insignia SEO can help you plan the right paid advertising strategy for your business, including keyword research, paid content design and Google AdWords.

Google PPC

Google PPC offers a great deal of financial control and helpful insights into your ad-spend data. Insignia SEO & Web Design PPC specialists will help you determine the most effective paid advertising campaign for our budget, with specific attention paid to your unique industry and branding priorities.

No matter what style of PPC you choose, the experts at Insignia SEO will make sure your ads are targeted to the most likely potential customers for your business, your brand, and your market. Your PPC campaign will focus on those who are most likely to click, visit, and convert – helping your sales, brand visibility and customer base to grow in the process.

A great digital marketing strategy begins with a fully functional, attractive, and optimized website. The website is the foundation of your business, every bit as important as your brick-and-mortar location. In today’s digital age, having a website is no longer an optional accessory – it’s a necessity. Whether you’d like to redesign your website or start from scratch, you need a web design company that your regional, local, and national business communities can trust. Insignia SEO & Web Design designs, builds, maintains and markets premium quality websites that deliver results.
With the expert web design team at Insignia SEO & Web Design, you can expect a host of benefits, including:

•  User-Friendly Interface
  We make your website sleek and aesthetically appealing without sacrificing user-friendly design and intuitive navigation. Important functions like searching, purchasing, and contacting your business or support team are easy and accessible, and menus are a breeze to navigate.
• Custom Design Elements
  Insignia SEO & Website Design employs a team of creative artists who can make your website stand out from the pack. Our eye for aesthetic appeal and unique, original design elements ensures your web page never looks too cookie-cutter or template-heavy.
• Faster Load Times
  Slow load time can kill sales and search results rankings, as customers won’t stick around to wait for a clunky web page to load. Customers and visitors to your site expect your page to load quickly and smoothly, with a bare minimum of patience required. Our design team uses technical expertise and web development mastery to make sure your page is as fast and efficient as possible.

Whether you’re looking to spruce up your current website, update it to the latest coding language, add new design details or even build a brand new site from scratch, Insignia SEO & Web Design has the skills, the technique, and the experience required to make your website shine.

With the rise of social media, internet culture, and the global proliferation of commercial business, branding has become more important than ever before. Good branding is much more than just your logo, your slogan, or the font on your website. It encompasses these things, yes, but it also encompasses the entire experience of your business and how your business is perceived in the mind of your customers. Branding is all about perception, image, and personal identity. It’s what allows your business to stand out from every other business in its field, and when done well, it can turn your business into an extension of customer identity.

At Insignia, our branding experts can help with every detail of your brand, from the smallest details of your website to the copy and graphics on your next product launch. We can analyze and assess your current branding strategy to see how it is either helping you or hurting you, and identify weak points where your content, copy or marketing materials are off-brand or out of line with your overall branding goals.

Our branding team can help you create, design, and develop your brand from scratch, including:

• Market Research
• Choosing Business and Product Names
• Brand Development, Market Positioning and Management
• Rebranding (Redesigning Your Brand)
• Brand Performance Analysis
• Website Design and Optimization
• Content Creation, Development and Consistency
• Package and Product Design

Since branding encompasses every customer-facing component of your business, it could be argued that branding, as a whole, is the single most important aspect of your business operation (at least when it comes to marketing). A full-scale branding strategy can be huge and complex, but it doesn’t have to be daunting. At Insignia SEO, our expert brand strategists are eager to help you realize your branding goals and let your business reach its full branding potential.

While social media and mobile marketing get all the good press these days, email marketing remains a valuable tool and an important aspect of brand identity. Little things like subject lines can go a long way in building client relationships, making human connections, and establishing brand voice – not to mention boosting sales and site engagement. Though it may not be as glamorous as it once was, email marketing is still completely valid and essential to any great digital marketing strategy.

A successful email campaign with a snappy subject line that peaks reader interest and lures consumers to your site can yield huge ROI (return on investment). That’s because drafting and sending an email is still a relatively simple task that requires considerably less money and effort than a full-scale traditional marketing campaign. It’s a quick, easy, and relatively painless method of marketing that has the power to drive serious sales and convert thousands of customers with the single click of the ‘send’ button.

With the proliferation of email marketing service providers like Mailchimp and Constant Contact, email marketing is perhaps more important than ever before – a fundamental marketing component and a foundational basis that all business owners should master.

The expert email marketing team at Insignia SEO can help you with every aspect of your email marketing campaign, including:

• Newsletters
• Lead-nurturing emails
• Promotional campaigns
• Surveys
• Subject Line and Content Creation
• Personalized, boutique level contact

Massive email marketing campaigns can be created quickly and easily through the use of software, online tools, and yes, professional assistance from your handy dandy marketing team at Insignia.

Email is consistently more effective than print or traditional direct-mail campaigns, and effective email marketing can automate, simplify, and declutter your entire business model.

If you have questions about email marketing and how it can help your business, reach out to Insignia today and we’ll be happy to give you a detailed breakdown of our services, our costs, and our areas of expertise.

Who knows? We might even help you find the perfect emoji for your subject line.