Website Development and Search Engine Optimization - Good SEO Starts with the Right Web Development

If you want your website to get noticed by visitors and potential clients, following at least the basic SEO-practices is essential. However, to fight for the top page in Google – you have to be even more advanced. Advanced SEO can require a ton of website changes. Adding tags, optimizing website speed, and making sure bots will crawl your page – all of that is needed in the fight for top 10. However, making website changes without knowing how to code is similar to moving in the dark. There will be a lot of stumbling blocks and obstacles which can only be avoided if you understand the code. If you are not a coder, consider paying a developer salary so…

December 7, 2018
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Google AdSense - Watch Out! Google AdSense Warns Publishers That Free Speech Has Its Limits

Publishers, beware! Google AdSense, arguably the most premier advertising network in the world, just released a video warning publishers about their derogatory and dangerous content policy. Here, take a look. Google’s new, strict policy on content it deems as “derogatory and dangerous” will affect all AdSense publishers, but this policy may be more direct towards those who publish user-generated content. Is User Generated Content Being Targeted By This New Policy? No. Google AdSense is not targeting user-generated content. However, since many people feel the need to express themselves freely, sites like forum communities should definitely watch what they post to avoid having their AdSense accounts suspended or discontinued. What Kind of Content isn’t Allowed by AdSense? Google listed out their…

December 6, 2018
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Website Optimization Tips - Here are 5 Important Website Optimization Tips You Should Follow in 2019

It’s December, and there are only a few more days of this year left before 2019 comes into play. This means that there isn’t a lot of time to waste to get your website optimized before your Q1 of next year. The internet has changed a lot this year alone, and it’s important to ensure that your site is carefully optimized in order to convert your site’s visitors into customers more efficiently. If you aren’t up-to-date on the latest site optimization tricks, don’t worry. Read on to learn about five website optimization tips you should follow in 2019. 1. Mobile Optimization According to Search Engine Land,  57% of all worldwide search traffic is derived from mobile devices. As more and…

December 5, 2018
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SEO Tactics that will get you in trouble - SEO tactics that will get you into trouble

Taking advantage of search engine optimization (SEO) is perhaps the best way to distinguish your brand from the hundreds or thousands of companies within your same sector. When websites perform well within the search results, they’ll receive an increase in website traffic that will undoubtedly lead to greater exposure, better leads, and a huge influx in sales. But elevating your business to the first pages of the search engine results pages (SERPS) is a delicate balance and a difficult task. With so many companies competing for the coveted positions, you’ll want to ensure you’re doing everything you can to increase your chances of ranking well. Additionally, you’ll want to be sure you’re avoiding anything that can work against you, or…

December 4, 2018
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Businesses Standing Up for Political and Controversial Issues - Should Your Business Stand Up for Political or Controversial Issues? Here's Why!

Before most businesses begin their marketing initiatives, there is reasonably a sense of caution. Multiple questions are fielded and answered by marketing and business executives that concern the reach and efficiency of certain marketing campaigns. Generally speaking, it takes thousands and even millions of dollars to successfully advertise a business, so the masterminds behind these strategies are cognizant of achieving optimal results that correlate with the amount of money spent. Since marketing is significant and vital business investment, should you risk tarnishing your reputation by standing up for political or controversial issues? This is certainly a controversial issue in itself, and most businesses are hesitant to dive into the political spectrum. In actuality, there are some benefits to taking a stand…

November 21, 2018
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Holiday Sales in Ecommerce - Want to Increase Your Holiday Sales? Here are 8 Fundamental Tips

Before you realize it, your business will be approaching the holiday season. During this season, it’s important to leverage a new SEO plan to capitalize on new sales opportunities in light of vibrant festivities such as Halloween, Thanksgiving, Black Friday, Christmas, and New Year’s. Similar to how you would decorate your home or business for the upcoming holidays, you should apply the same strategy to your website to increase your conversion rates and ultimately boost your profitability heading into your company’s fourth fiscal quarter. Do you know how to begin your holiday SEO plan? If not, read on to learn about eight fundamental tips you can use to skyrocket the earning potential and online visibility of your business in the…

October 19, 2018
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Improve SEO Rankings with Images - Want to Boost Your Rankings? Here are 7 Ways You Can Improve Your SEO with Images

Using lightweight images is essential for mobile websites to achieve fast downloading speeds. In fact, reducing image sizes in order to increase page load times are required by Google to improve mobile optimization. Yet, WordPress sites are using 4.8% more kilobyte-based images in 2018 than they were in 2017. Why is this happening? Of course, images are vital components to content and have been proven to resonate deeply with readers. If you optimize your images and use them to communicate the meaning of your content, you’re more likely to accelerate your mobile page load times. It’s important to realize that images aren’t decorations. Images are content, and you should always treat them in the same manner as textual content to begin ranking…

October 1, 2018
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HTML Google Recommendation for Indexing - Stop! Google Strongly Recommends Using HTML to Expedite Content Indexing Process

The entire purpose of creating content is to build an audience and subliminally attract them into purchasing your product and services. The precursor to having your content published and accessible throughout the internet is commonly known as the indexing process. This process typically entails the methods by which Google analyzes and indexes your content based on its keyword density, relevance, and a myriad of other internal factors. The indexing process is supposed to begin instantaneously and finish quickly when you publish content. However, according to Google’s John Mueller, this process can take much longer if you aren’t using HTML as your website’s main coding language. And if it takes weeks to even crawl the whole site, all time bets are…

September 28, 2018
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Google is Against Spammy Backlinks - You've Been Warned! Google Advises Against Spammy Backlinks

Fundamentally, obtaining backlinks is a critical aspect of gradually building SEO. These links are assessed by major search engines, such as Google, who subsequently factor the backlinks into its major ranking algorithm. For this reason, many businesses focus a majority of their content marketing efforts on building links organically. Though, there are some businesses that purchase backlinks from other publishers to rapidly improve their SEO. The excessive practice of buying multiple backlinks can lead to stiff consequences if Google picks up on the habit. Still, there is a growing concern about whether websites can be punished if they received a backlink from a spammy website. Check out what Google’s John Mueller had to say about the implications of aggregating multiple…

September 26, 2018
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Google Mobile 1st Update - Is Google Updating its Mobile-First Index?

Recently, the SEO community took to Facebook and Twitter to discuss the sudden incorporation in mobile-first inclusion notices from Google Search Console. The SEO community cited sufficient anecdotal evidence that suggests a widespread reform in Google’s mobile-first index. In fact, many SEO pundits are simultaneously reporting a massive influx of email alerts from Google Search Console that their websites have immigrated to Google’s mobile-first index. Madness! It's madness, I tell you! pic.twitter.com/MCm9AGuBai — Alan Bleiweiss (@AlanBleiweiss) September 19, 2018 It seems that Google decided to push the Mobile-First indexing button… practically every site I follow in search Console is now mobile-first — Gianluca Fiorelli (@gfiorelli1) September 19, 2018 Judging by the amount of GSC emails I have in my inbox……

September 21, 2018
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