Buyer Persona - What is The Buyer's Journey

As the global trend of e-commerce continues to rise, more marketers are beginning to face the pertinent challenge of converting prospective consumers that are seemingly invisible. In order to understand the motives behind consumer action, most modern marketers follow a conceptualized marketing theory, known as the Buyer’s Journey. Essentially, the Buyer’s Journey is somewhat of a voyage a prospective customer takes before they make a decision to purchase a product or service. The Buyer’s Journey is generally effective in understanding the mindset of the consumer while allowing marketers to methodically generate sales based on this approach. In this article, you will learn all about The Buyer’s Journey and how this approach can positively impact your business. How Does the Buyer’s…

January 2, 2019
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Content Marketing Tips - 3 Easy Tips to Simplify Complex Content For Your Audience

How do you create digital content that’s easy for your readers to understand, despite the subject matter? The plan is simple. You need to break down your content in simple terms, but without boring your audience into leaving your website to find something else to read. Sure, this sounds easy but executing on it hardly is. Think about it. If you ran an automobile repair company and would like to educate your audience through a blog post, could you write a post about “how automobile traction” works that’s engaging and simple to understand? Most businesses struggle to break down complex topics, and their blogs are suffering as a result. If you are one of those businesses, read on to learn more…

December 31, 2018
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Outdated SEO Practices - 5 Outdated SEO Practices You Should Avoid Like the Plague

Every day, search engine optimization (SEO) continues to develop and evolve, leaving behind ancient practices that used to work in the dust. While most traditional digital marketing tactics are still effective to this day, there have been countless SEO changes that have resulted in the birth of new SEO practices that cannot be ignored. If you are focused on running an online business, it’s important that you stay away from outdated, “zombie-like” SEO techniques (techniques that should be dead, but aren’t for some reason). Not only are these practices extremely ineffective, but these five outdated SEO practices will also be counterproductive to your SEO strategy and you must avoid them like the plague! 1. Keyword Stuffing This is seriously one of the…

December 19, 2018
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Old Reviews - Check This Out! 85% of Consumers Won't Look At Old Local Reviews

Everyone knows that local reviews can impact what a potential customer thinks about your business, but this study from BrightLocal reveals how consumers truly view local reviews. Especially reviews that have been posted recently. According to the study, 85% of consumers don’t really care about local reviews that were left over three months ago. In fact, 40% of consumers only take into account reviews that were submitted within the past two weeks. The results of this study are very important because it suggests that old reviews, positive or negative, can have no bearing on your brand if they are more than three months old. Here are some more interesting facts from this study. Local Business Searches are Increasing More consumers are now…

December 18, 2018
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Website Migration with Google - BREAKING: Google Officially Explains How to Migrate Sites

During a Google Webmaster Hangouts session, Google’s John Mueller extensively discussed the topic of merging and splitting websites. In this session, he outlined the difficulties of migrating your site and what webmasters can do to ensure their ranking signals pass every time. To learn more about how you can officially migrate your site, read on to receive more information from Mueller. Moving Sites is Very Simple In the Hangouts session, Mueller briefly explained that moving a website from one domain to another is simple for Google to deal with. “Moving sites is generally a lot easier because we can pass all of the signals one to one.” His remark about “passing all of the signals one to one” is very…

December 13, 2018
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Best Linkbuilding Practices - Click Here! Use These 4 Proven Tips Today to Receive Top Tier Links!

Theoretically, content is king! If you create great content, then millions of people will flood your website and you’ll receive top-tier links for it. Unfortunately, this type of success is elusive to many businesses who feel that they’re writing and posting amazing content. This is because you have to everything the right way to get links on relevant, quality sites. Although link-building isn’t easy, you can succeed in it just by putting in some hard work to perfect your content creation strategy. Lucky for you, this simple guide will show you how to always create content that becomes a magnet for high-quality links. Step #1: Research Before you begin the brainstorming process, have you researched other pieces of content that have…

December 12, 2018
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Website Development and Search Engine Optimization - Good SEO Starts with the Right Web Development

If you want your website to get noticed by visitors and potential clients, following at least the basic SEO-practices is essential. However, to fight for the top page in Google – you have to be even more advanced. Advanced SEO can require a ton of website changes. Adding tags, optimizing website speed, and making sure bots will crawl your page – all of that is needed in the fight for top 10. However, making website changes without knowing how to code is similar to moving in the dark. There will be a lot of stumbling blocks and obstacles which can only be avoided if you understand the code. If you are not a coder, consider paying a developer salary so…

December 7, 2018
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Google AdSense - Watch Out! Google AdSense Warns Publishers That Free Speech Has Its Limits

Publishers, beware! Google AdSense, arguably the most premier advertising network in the world, just released a video warning publishers about their derogatory and dangerous content policy. Here, take a look. Google’s new, strict policy on content it deems as “derogatory and dangerous” will affect all AdSense publishers, but this policy may be more direct towards those who publish user-generated content. Is User Generated Content Being Targeted By This New Policy? No. Google AdSense is not targeting user-generated content. However, since many people feel the need to express themselves freely, sites like forum communities should definitely watch what they post to avoid having their AdSense accounts suspended or discontinued. What Kind of Content isn’t Allowed by AdSense? Google listed out their…

December 6, 2018
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Website Optimization Tips - Here are 5 Important Website Optimization Tips You Should Follow in 2019

It’s December, and there are only a few more days of this year left before 2019 comes into play. This means that there isn’t a lot of time to waste to get your website optimized before your Q1 of next year. The internet has changed a lot this year alone, and it’s important to ensure that your site is carefully optimized in order to convert your site’s visitors into customers more efficiently. If you aren’t up-to-date on the latest site optimization tricks, don’t worry. Read on to learn about five website optimization tips you should follow in 2019. 1. Mobile Optimization According to Search Engine Land,  57% of all worldwide search traffic is derived from mobile devices. As more and…

December 5, 2018
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SEO Tactics that will get you in trouble - SEO tactics that will get you into trouble

Taking advantage of search engine optimization (SEO) is perhaps the best way to distinguish your brand from the hundreds or thousands of companies within your same sector. When websites perform well within the search results, they’ll receive an increase in website traffic that will undoubtedly lead to greater exposure, better leads, and a huge influx in sales. But elevating your business to the first pages of the search engine results pages (SERPS) is a delicate balance and a difficult task. With so many companies competing for the coveted positions, you’ll want to ensure you’re doing everything you can to increase your chances of ranking well. Additionally, you’ll want to be sure you’re avoiding anything that can work against you, or…

December 4, 2018
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