Marketing Psychologist - Psychologists Counseling Marketing Ideas in 2019

Marketing a psychologist’s counseling business is not what it used to be; while promoting a practice in the past was as simple as purchasing a yellow pages or newspaper ad, buying time on a billboard, or writing a radio or television advertisement, many of these traditional forms of marketing are a thing of the past.  You need to think beyond these traditional advertisements that used to flood the airwaves and focus on a strategic digital marketing plan. There are many unique ways to market a psychologist’s counseling practice in today’s digital age. But, where does one begin? With customer reviews flooding the Internet and social media reigning supreme, psychologists need to be more creative with keeping up with their profession’s…

June 18, 2019
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Adding more Content to your Social Media - Adding More Context to Your Social Media Content

For the first time in a long time, social media engagement is hovering below 0.1%. In fact, organic social visibility continues to decline at rapid rates across multiple platforms. Despite these networks showcasing more business ads than ever before – it appears that social media marketing is no longer as lucrative as it once was. This is primarily due to saturated and dull content that is turning clicks and views into digital passing lanes. Still, many customers are using social media to interact with new and established brands. Similarly, these social pages are influencing their purchasing interests and decisions. What Does this Mean? While social media’s impact may be declining, global user bases are still growing. This is a strong…

June 17, 2019
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Retail Marketing and Strategies - Retail Marketing Ideas in 2019

Some people feel like retail marketing in 2019 faces an uphill battle, and there is some evidence which lends credence to that way of thinking. With each passing year, more people order from online marketplaces like Amazon, while local mom-and-pop operations find it harder to survive. However, the complete extinction of local commerce seems unlikely. There are some things that people are reluctant to order online, particularly if they need it urgently and they don’t feel like waiting for it to arrive. Let’s look at some retail marketing ideas that should allow your local business to compete with the juggernaut that is online sales. Emphasize Your Local Connection You should first create a website for your business that takes full…

June 13, 2019
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Local Marketing - Local Marketing Ideas in 2019

In 2019, small businesses are more reliant on creative local marketing ideas than ever. There is competition in virtually every niche, and you’ll need to go beyond the customary TV ads that were a go-to back in the 20th century. Look into SEO for your website and superior graphic design to make it as attractive as possible, then consider some of these marketing strategies that you may wish to implement. Tell Your Unique Brand Story As a local business, your brand is who you are. Therefore, you should consider very carefully all of the information that you want to showcase about yourself. Studies show that individuals want to become customers of brands to which they feel a personal connection. It…

June 12, 2019
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Gym Marketing Ideas and Strategies - Gym Marketing Ideas in 2019

Are you trying to get more people to come to your gym in 2019? The answer lies in your marketing strategy. If you own a national chain, then you’re going to have an enormous ad budget with which to work, but what if you have a smaller chain or even a single location? You’re going to need to pay attention to things like reputation management and SEO, for which you may want to hire a marketing agency. Here are some ideas for marketing to which you should pay attention, though. Social Media and Hashtags Every business needs to use social media in 2019, and that includes gyms and other fitness facilities. People like talking to one another on social media…

June 11, 2019
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Voice Assistant Search and Google - Crucial Marketing Trends for 2020 and Beyond

It’s hard to believe that it’s already June 2019. With time passing by so fast, is your brand or organization looking to stay competitive in 2020? If so, now is the perfect time to prepare for the New Year with the latest in marketing tools and techniques. While the rate of marketing innovation continues to soar, adding a few simple enhancements can propel your brand or business to new heights. Let’s take a look at two of the top marketing trends that will secure business growth and visibility in 2020. 1.) On-SERP SEO Optimization On-SERP SEO optimization is as important as ever. In fact, zero-click results are search results which Google automatically provides answers for via snippets. These automated answers…

June 10, 2019
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Plumber Marketing Strategies - Plumber Marketing Ideas in 2019

If you own a plumbing company in 2019, then, assuming you’re not a national chain, you’re going to have to be careful about how you spend your ad dollars. Your aim should be to try and get noticed on a local level to drum up some business, and radio spots won’t cut it anymore. The wave of the future is going to involve a fully optimized website, reputation management, and likely pay-per-click advertising as well. SEO for Plumbers Locally owned and operated plumbing businesses need websites that feature several keywords that have to do with the area in which you operate. For instance, if your plumbing company operates in the Austin area, you should use terminology on your website that…

June 7, 2019
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Small Business Marketing - Small Business Marketing Ideas in 2019

In 2019, when it comes to small business marketing, the first thing that you need to remember is that you’re likely going to be operating with a shoestring budget. Smaller businesses aren’t going to have the ad dollars that major conglomerates do, so you’ll need to be selective about how you choose to spend your money. You’re trying to promote your brand in the way that makes the most sense based on your business model. While no two business models are going to be precisely the same, certain ideas make sense regardless of what it is you’re selling or promoting. Be Selective with Your Social Media It should be a foregone conclusion at this point that you’re using social media…

June 5, 2019
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Accountant Marketing - Accountant Marketing Ideas in 2019

Accountants face a unique challenge when it comes to marketing their firm. Many consumers nowadays often don’t realize that they need an accountant or that they have significant financial issues that need to be professionally rectified. As a result, accounting firms have to try harder than other businesses to successfully promote their services. If you find your firm facing this dilemma, it’s time to employ a modern marketing strategy in order to increase your conversions. Start using these accountant marketing ideas to grow your firm’s revenue through your online presence. 1.) Start Using YouTube Video marketing is increasingly becoming a popular content marketing strategy for modern businesses, and your accounting firm can certainly benefit from it. People regularly consult YouTube…

June 3, 2019
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Dental Marketing - Dental Marketing Ideas in 2019

Do you need more clients for your dental practice? If so, you’re not alone. Dentists are almost ubiquitous everywhere, and it takes precise marketing techniques to stand out from other competitors. In 2019, this challenge has become more apparent with the rise of search engines and social media as primary marketing tools. If you aren’t aware of how to promote your dental practice using today’s effective marketing strategies, then you could already be missing out on wide-open sales opportunities and revenue. Use these dental marketing ideas to start receiving more patients today. 1.) Track All Calls to Your Office It’s the nature of a consumer to call a business and follow back up with them whenever they want. However, call-tracking…

June 2, 2019
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