Why Your Online Sales Might be in Trouble - Your Online Sales Could Be In Trouble!

Here’s what you can do about it… The problem could be that you’re not following the “rules”. No, there is no one-size-fits-all rulebook for attracting customers online, but you will certainly benefit from applying some best practices. Online shoppers want efficient, affordable service and are always one click away from looking for it somewhere else.  Creating immediate interest and holding it long enough to gain a customer is tricky and you need to know what you’re doing. Here are a few of the basic “do’s and don’ts” of selling online. Do… Get to know your customer base. Gaining your customer’s trust is not a delivering a monologue, it’s engaging in a dialogue. Seven out of ten consumers say they are…

July 18, 2018
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Mistakes Entrepreneurs make - The 3 Biggest Mistakes New Entrepreneurs Make

We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will get there. If you don’t know what mistakes you’re trying to avoid, you’re in serious trouble. Forewarned is forearmed, after all. Take a look at the following and make a note of these bumps in the road. They could be the difference between a thriving business and another statistic. 1.) Not Networking Before we get into this one, remember that networking doesn’t mean just attending huge events where business cards are thrown…

July 17, 2018
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3 Signs Your Business Will Succeed - Don’t Guess about Success! 3 Signs Your Business Will Succeed

If you’ve ever been advised to, “shoot for the moon, because even if you miss, you’ll land among the stars!” be sure to say thank you for the worthless platitude. A business philosophy based on the idea that if you are working as hard as you can, you are living up to your potential can be just as harmful as having a lazy outlook. What is your metric of success? Even when numbers look good, businesses need to apply other measures of whether they are hitting their targets and achieving a successful liftoff. Here are three solid indicators that your new business will succeed. Your reputation is coming from users, not media hype Marketing can go a long way. In…

July 16, 2018
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3 Ways to Retain Top Talent for Your Company - 3 Ways to Retain Top Talent For Your Company’s Success

When it comes to your business’ success, you might often first focus on retaining clients and customers, but what you should be focusing on instead, are your employees. Focusing on retaining top talent in your company comes from job satisfaction. Today as more millennials have the tendency to move from job to job looking for the next best opportunity, it’s important to focus on increasing the likelihood of your talented employees sticking around longer. Here are 3 ways of enhancing your business to help attract and retain your top talent. Growing talent from within Nurture and encourage the folks you have within your team by continuously providing opportunities to learn and maintain engagement. According to Gallup’s State of the American…

July 15, 2018
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Need More Backlinks - Need More Links? Try These 6 Effective Methods to Build Your Links Across the Web

Link building is one of the most important aspects of SEO. Once your website begins to build aggregate links across the Internet, major search engines will start to notice that your website is popular, and will subsequently boost your SERP ranking. Though, for the most part, link building can prove to be a difficult task. Although, link building doesn’t have to be complicated. Essentially, this process happens naturally, but there is a way you can expedite the process. In previous years, obtaining links wholly depended on your ability to create viral and unique content that can’t be found anywhere else online, or by providing an exceptional product or service. Now, you can manipulate the entire process with these six simple…

July 13, 2018
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Conquering Social Media - Do you Want to Boost Your Social Media Results? Here are 7 Simple Steps to Creating a Social Media Strategy

Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary and takes a lot of time to create. Unfortunately, both of these points are utterly untrue. In order to properly analyze your social media growth and take a strategic approach to conquering social media in your niche, developing a social media strategy that outlines your objectives is definitely in order. Read on to learn about 9 easy steps you can take to craft a social media strategy for your business. Step 1: Craft an Executive Summary All…

July 12, 2018
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Advertise Your Business Locally - Get the Yelp you Need for Effective Local SEO Marketing

Local SEO continues to be all the rage in the industry. In fact, this form of SEO is cost-efficient and designed to promote your products and services at the grassroots level. Similarly, localization helps your brands appear on Google Maps; a cornerstone of any local online marketing and digital campaign. From appearing in local search results to business listings, it is imperative to target the millions of customers that utilize local searches to find the top businesses in their areas. With this in mind, you need a professional SEO agency to market your business to geo-specific, core and regional audiences. Why Go Local? There are many benefits associated with local SEO marketing. For one, you are able to connect with…

July 10, 2018
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Home Cleaning Service Marketing - Take Your Home Cleaning Business to New Levels – Maid to Order SEO Tips

Maid cleaning services are designed to make homes and business sparkle. From sweeping and vacuuming to washing windows, maids have the tools and expertise to beautify and restore any property. However, with so many home and maid cleaning services on the market today, how can you make your business shine from the rest? While traditional flyers and business cards are still essential, you need a comprehensive and cohesive SEO package that guarantees higher visibility and measurable results. If your maid service company is struggling to attract new customers, chances are you need a new approach to effectively attract and engage new clients. SEO Marketing for Visibility Search engine optimization is no longer relegated to strategic keywords placed within content. In…

July 10, 2018
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Is a bounce rate good or bad - How to Reduce Your High Website Bounce Rate

Bounce rate is a mysterious metric in any online marketing or digital campaign. In fact, even the most seasoned webmasters are puzzled when it comes to analyzing, measuring and assessing this common concern. In a nutshell, bounce rates are monitored to provide insight on user experiences at websites. According to Google Analytics, bounce rate is defined as: “The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).” With this in mind, it’s only natural to assume that a high bounce rate is bad. After all, the key to success for any site is to keep visitors on its pages longer. This helps increase web traffic while securing leads and higher conversion rates.…

July 6, 2018
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SEO Errors getting fixed - 3 Crucial SEO Errors and How You Can Fix Them in 2018

According to Moz, search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In the broadest sense, SEO is based on how well your website ranks in online search results, and also entails the practice of how to generate traffic centered on these results. Any business that desires to build a large online presence must have an effective SEO strategy. Though, many businesses perceive SEO to be a difficult task to master. In actuality, this is quite the contrary. Building great SEO habits usually depends on how well you can bounce back from traditional trial and error methods, so experimentation is vital to understanding how to develop…

July 5, 2018
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