Mobile First Update forcing WordPress & Google to Work Together

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Google has always focused on providing accurate search results, giving users the information they need and improving the user experience. In the past few years, the company has made a concerted effort to improve search speed and encourage web application developers, open-source communities, and other such contributors to focus on speed as well. Google’s primary goal is to help develop a healthy and flourishing internet landscape and the company ...

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Keywords Still Matter to Google

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SEO is one of the most important modern digital marketing techniques. It improves the overall quality of the website, brings in more organic traffic, and improves a brand’s visibility. Keywords have always been an integral aspect of search engine optimization.

However, developments in search engine algorithms, marketing strategies, and other factors have led people to doubt their relevance. They haven’t become obsolete, but the relationship between keywords and ...

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Organic Search Sees Largest Growth Rate in Over 2 Years

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Most visitors find their way to your website through organic search or paid ads. In the past, clicks through organic search have been quite low. Paid ads are generally featured at the top of the SERPs(Search Engine Results Page) and organic results appear below these ads. This is why most users notice the ads first and click on them. However, according to research conducted by Merkle, organic search ...

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Give Google the Answer! How Featured Snippets Help

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Featured snippets were first introduced as Quick Answers by Google in 2014 as a part of its Knowledge Graph. The option was then rebranded to Featured Snippets a couple of years back but serves the same purpose. The snippet provides answers to simple questions on the Search Engine Results Page (SERP), so users don’t need to visit a website unless they desire more information than whats provided for their ...

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Marketing By The Numbers

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According to a Constant Contact marketing survey, 66% of small business owners stated that finding new customers is their top concern. They also noted that email, website, and social media are among their top three marketing platforms. Finding success, bringing visibility to their brand name, gaining new customers, and retaining old ones on any marketing platform requires skill, experience, the right tools, and techniques.

Marketing can bring in ...

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SEO Checklist- Check it Off!

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Search engines like Google, Yahoo, and Bing are constantly changing their algorithms. This happens as people expect and look towards a better user experience. So with the many changes being made It’s important that your website Is up to date with the world of SEO and its do’s and don’ts. If you’re not constantly working on SEO you will fall behind on your competition.

The following checklist should ...

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What Does Technical SEO Consist of?

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When people first think of the word SEO, they get a bit hesitant because they’re not sure what it means or what all goes into SEO let alone technical SEO. While traditionally SEO refers to the content that goes into whatever work you’re doing, technical SEO is a bit of the opposite. Technical SEO has to do less with the content of the material or project you’re working on ...

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Google’s Mobile Ranking Signal Finalized

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Smartphones and technology at the touch of our fingertips have become the new thing that everyone is all about. We’ve seen such a change in the years that now everything can basically be done and accessed from our phones. People now do almost all communication in one form or another from their smartphones or using some form of technology. While searching the web for our smartphones, nothing is more ...

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Making SEO Part of the Business Culture

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One thing that hasn’t always gone hand in hand happens to be SEO and the business culture. For whatever reason, despite years of trying to merge the two successfully, many businesses have struggled with this concept. It’s quite unfortunate as if you can successfully merge the two together, you can really grow your business and make a world of difference with the success of the company and the outcome ...

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