Holiday Sales in Ecommerce - Want to Increase Your Holiday Sales? Here are 8 Fundamental Tips

Before you realize it, your business will be approaching the holiday season. During this season, it’s important to leverage a new SEO plan to capitalize on new sales opportunities in light of vibrant festivities such as Halloween, Thanksgiving, Black Friday, Christmas, and New Year’s. Similar to how you would decorate your home or business for the upcoming holidays, you should apply the same strategy to your website to increase your conversion rates and ultimately boost your profitability heading into your company’s fourth fiscal quarter. Do you know how to begin your holiday SEO plan? If not, read on to learn about eight fundamental tips you can use to skyrocket the earning potential and online visibility of your business in the…

October 19, 2018
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Improve SEO Rankings with Images - Want to Boost Your Rankings? Here are 7 Ways You Can Improve Your SEO with Images

Using lightweight images is essential for mobile websites to achieve fast downloading speeds. In fact, reducing image sizes in order to increase page load times are required by Google to improve mobile optimization. Yet, WordPress sites are using 4.8% more kilobyte-based images in 2018 than they were in 2017. Why is this happening? Of course, images are vital components to content and have been proven to resonate deeply with readers. If you optimize your images and use them to communicate the meaning of your content, you’re more likely to accelerate your mobile page load times. It’s important to realize that images aren’t decorations. Images are content, and you should always treat them in the same manner as textual content to begin ranking…

October 1, 2018
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HTML Google Recommendation for Indexing - Stop! Google Strongly Recommends Using HTML to Expedite Content Indexing Process

The entire purpose of creating content is to build an audience and subliminally attract them into purchasing your product and services. The precursor to having your content published and accessible throughout the internet is commonly known as the indexing process. This process typically entails the methods by which Google analyzes and indexes your content based on its keyword density, relevance, and a myriad of other internal factors. The indexing process is supposed to begin instantaneously and finish quickly when you publish content. However, according to Google’s John Mueller, this process can take much longer if you aren’t using HTML as your website’s main coding language. And if it takes weeks to even crawl the whole site, all time bets are…

September 28, 2018
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Google is Against Spammy Backlinks - You've Been Warned! Google Advises Against Spammy Backlinks

Fundamentally, obtaining backlinks is a critical aspect of gradually building SEO. These links are assessed by major search engines, such as Google, who subsequently factor the backlinks into its major ranking algorithm. For this reason, many businesses focus a majority of their content marketing efforts on building links organically. Though, there are some businesses that purchase backlinks from other publishers to rapidly improve their SEO. The excessive practice of buying multiple backlinks can lead to stiff consequences if Google picks up on the habit. Still, there is a growing concern about whether websites can be punished if they received a backlink from a spammy website. Check out what Google’s John Mueller had to say about the implications of aggregating multiple…

September 26, 2018
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Google Mobile 1st Update - Is Google Updating its Mobile-First Index?

Recently, the SEO community took to Facebook and Twitter to discuss the sudden incorporation in mobile-first inclusion notices from Google Search Console. The SEO community cited sufficient anecdotal evidence that suggests a widespread reform in Google’s mobile-first index. In fact, many SEO pundits are simultaneously reporting a massive influx of email alerts from Google Search Console that their websites have immigrated to Google’s mobile-first index. Madness! It's madness, I tell you! pic.twitter.com/MCm9AGuBai — Alan Bleiweiss (@AlanBleiweiss) September 19, 2018 It seems that Google decided to push the Mobile-First indexing button… practically every site I follow in search Console is now mobile-first — Gianluca Fiorelli (@gfiorelli1) September 19, 2018 Judging by the amount of GSC emails I have in my inbox……

September 21, 2018
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Content Writing Mistakes - Want Better Content for Your Business? Here's 3 Content Writing Mistakes to Avoid

Creating high-quality and relevant content is essential to developing an audience for your business, building authority in your niche, and attracting favor from both search engines and consumers. While the object of content writing is relatively straightforward, many businesses create content that falls short in accomplishing their lofty content marketing objectives. Again, content writing is simple. The main focus of this task is to simply create content that people will want to read. However, what if your competitors have already written on all of the popular topics in your niche? What if you are already producing quality content that just isn’t meeting your expectations? In this article, you’ll learn about three chief content writing mistakes you should avoid in order…

September 17, 2018
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Grammarly - Avoiding Mispellings and Grammer Issues in Google Docs with Grammarly

Google Docs has long been used as storage portals for all users. From uploading photos and documents to important correspondence, this platform offers optimal protection for all types of spreadsheets and files. However, users are free to import, create, edit and update their document as desired. With powerful tools for formulates, lists, tables, and images, Google Docs is perfect for presentations and fully compatible with word processor application. Users can also control who has access to their documents. With this in mind, the last thing you need is a spelling, grammar or punctuation error within your files. This can render a presentation questionable while undermining your educational and business accolades. Grammarly to the Rescue Grammarly is a popular online spellchecker…

September 15, 2018
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About Us Pages and Emotions - About Pages Still Evoke Strong Emotions and Trigger Customer Purchases

About pages are nothing new, but still play pivotal roles in evoking strong emotions and converting leads to sales. While most about pages are situated on websites, they are now utilized on social and mobile media pages. In fact, a captivating and compelling about you or about us page can truly extend your brands’ reach and messaging across the board. With a well-composed About Page, you are able to verbalize your journey to commercial and business success. However, what if you lack essential copy-writing skills and cannot put thoughts and words on paper? Similarly, if you are not well-versed in spelling, punctuation and grammar – your about page can turn away potential clients and customers. With this in mind, hiring…

September 13, 2018
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Research Tools You Should Be Using - 5 Excellent Keyword Research Tools You're Not Using

Keyword research is the basis of modern-day SEO. However, keyword research conducted on exemplary online tools is the impetus for achieving sustainable SEO results. In the broadest sense, keyword research entails learning what people are searching for online, predicting possible trends, and examining methods to implement quality keywords in content. Therefore, the main question that many businesses and marketing agencies ask themselves is, “which tool can help me efficiently find the best keywords.” Popular tools like Moz and SEMRush are used by millions of businesses to churn essential SEO data. Yet, there are other tools that have so much to offer burgeoning companies trying to make a name for themselves online. Let’s explore five excellent keyword research tools you’re not…

September 12, 2018
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Link Building Campaign - Launching a Link-Building Campaign? Here Are a Few Things to Look Out For

Are you planning to eventually launch a link building campaign for your business? If so, have you taken the necessary steps to make sure that your SEO is in check. Managing your SEO before launching any content campaign is essential to ensure that your campaign aligns with your SEO. Before your campaign begins, you should only take a few minutes to scan through your website to make sure that your SEO points are thoroughly cover to enjoy maximum success. In this article, you will understand a few pivotal website areas you should monitor before launching your content campaign. Page Titles: As simple as this may be, page titles are often overlooked, and this can result in suboptimal results for your…

September 11, 2018
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