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With over 2 million residents, Houston is a huge metropolitan area with a large, diverse population and thriving business community with the second-largest concentration of Fortune 1000 companies. Houston is the fourth-largest city in the United States, behind only New York, Los Angeles, and Chicago.
Houston SEO, Advertising, Digital Marketing & Web Design
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Houston Digital Services
As the adage goes, your business doesn’t exist unless your customers can find you. Prospective clients and customers are searching for exactly the products and services you provide. The main goal of Houston search engine optimization from the digital marketing professionals at Insignia SEO is to get your business front and center.
The Houston SEO specialists at Insignia SEO & Web Design understand how Google, Bing, and other search engines work. A digital marketing plan featuring comprehensive search engine optimization is designed to get your company ranking on searches for the products and services you provide. This will increase your brand awareness and draw more eyes to your company, more clicks to your website, and more revenue to your business.
Ad Agencies in Houston
The United States hosts the largest advertising market in the world, with billions of dollars spent on all forms of advertising every year. The infusion of online and digital marketing requires ad agencies in Houston to accommodate for a wide range of options to penetrate an ever-increasing crowded marketplace on all forms of advertising campaigns.
Insignia SEO & Web Design has spent years adjusting, adapting, and refining techniques and processes to create innovative, effective ways to get the most out of traditional and digital advertising opportunities. A vibrant, diverse staff of creative, motivated industry professionals design comprehensive advertising and marketing strategies to help grow small to medium-sized businesses in the Houston area.
Advances in technology in the digital age have changed the way business is run, and in no other industry has the impact been felt more than in the advertising world. With the explosion of online shopping and a shift in the entertainment industry towards streaming and other digital options, full-service ad agencies in Houston have had to adjust to drastic changes in the way information, products, and services are consumed.
Advantages of Hiring Ad Agencies in Houston
There are a lot of ad agencies in Houston. Only Insignia SEO & Web Design offers a unique combination of dedicated professionals with the skills, experience, talent, and creativity. An impressive team of web specialists consistently produce effective, affordable advertising campaigns. Benefits include:
Insignia SEO & Web Design is a Houston ad agency that can take responsibility and accountability for your advertising goals off your hands. This is what we do, and our team is always up to find workable, affordable solutions to your biggest advertising and digital marketing needs and problems. We take great pride in holding ourselves accountable by delivering what was promised on time and on budget, every time.
The knowledge and skillsets needed to make a business successful are quite different from those required to market it. Insignia SEO & Web Design features an impressive team of knowledgeable, skilled, and creative professionals in specialized areas of traditional and digital marketing.
Access to Research, Resources
Making the right decisions when it comes to advertising and marketing your business takes market research and in-depth knowledge and understanding of industry guidelines and trends. A Houston ad agency like Insignia SEO & Web Design has access to the resources needed to thoroughly research the best options for your situation and business needs.
Professional Branding Perspective
In creating a total advertising plan, Insignia SEO & Web Design brings a fresh outside perspective with the ability to offer a professional viewpoint from a marketing standpoint. Gaining a new perspective can help break out of old habits and provide fresh ideas and outlooks to give the business a jump it needs. We are laser-focused on your exposure, presence, and growth.
Efficient Use of Marketing Budget
Running a business right is all-consuming, with little time and effort left for things like marketing. Handling a digital marketing campaign is like learning a completely different business that will take time and money to understand enough to make a difference. You can wind up spending a lot of money in the wrong places that will not achieve even your desired goals. Letting the professionals at Insignia SEO & Web Design handle all of your advertising offers a high return on the investment.
Digital Marketing Agency in Houston
The days of advertising agencies relying on traditional print, television, and radio ads to promote a company’s products and services are long gone. Advances in technology and the proliferation of online society has made a digital marketing agency in Houston a crucial element to any business’ advertising budget. From SEO to social media, Insignia SEO & Web Design takes advantage of years of industry experience to create the right combination to achieve the highest search rankings and conversion rates.
At Insignia SEO & Web Design, on-board experts use the latest techniques and methods to execute SEO practices designed to boost search engine rankings and generate web page views. Organic digital marketing strategies are customized to your business, industry, and location to help reach the highest quality targeted audience. Experienced SEO specialists start by getting to know you and your business before partnering to create an SEO plan tailored to your needs and preferences.
In the relatively short history of search engines, there has been remarkable refinement and improvement to the way Google and others determine and present search rankings. Insignia SEO has kept up the adaptations in the guidelines and parameters for the most effective search engine optimization strategies.
Extensive keyword research will reveal the keywords and phrase combinations to focus on that will achieve maximum visibility. These are the words and phrases users are typing into search engines. The goal is to reach the first page of that search to drastically increase the odds of the user clicking on your link. Insignia SEO experts work to create, implement, and adjust your keyword list on an ongoing basis to give you the best chance of winding up on page 1.
Technical Houston SEO
Search engine algorithms evaluate your site based on a list of criteria involving the setup and technical development on the back end of the site. If items like page speed, improperly formatted title fields, and broken links are not fixed, it can have a direct impact on SEO rankings. Insignia SEO scours the site and makes any necessary fixes, updates, and improvements to make it easier for search engines, then they crawl the site.
The industry adage that claims “content is key” has never rung truer as Google, Bing, Yahoo, and others have been able to refine the process of distinguishing between credible, well-represented content and duplicate or otherwise irrelevant content. Whether it is writing web content, blog posts, or rewriting and optimizing existing content, a team of experienced writers at Insignia SEO & Web Design consistently create engaging, well-written, fully optimized content that search engines love.
Insignia SEO & Web Design has access to the latest analytics and reporting techniques to track the progress of your success. Data will be analyzed to provide ongoing updates on adjustments and improvements that are needed to keep growing the company’s online presence and visibility.
Pay Per Click Marketing
Much of the marketing you see on search engine results pages got there through pay-per-click advertising (PPC). Companies do not pay to get their ads at the top of search engine results pages (SERP), blogs, and social media sites. Instead, they pay only when someone clicks on their ad.
PPC ad campaigns are often used in conjunction with SEO marketing, using keyword research to determine the most successful keyword phrases. PPC is also a more immediate form of digital marketing that can have a more immediate impact than organic marketing can. It is often used to advertise details for large sales and big events.
Benefits of including PPC as part of a comprehensive digital marketing campaign include:
Direct Reach to Target Audience
A PPC ad allows access to new potential customers most likely to be interested in your product or service. Customize your target audience to specific customers, timeframes, and according to what you already know they search for.
Increases Brand Visibility
The main goal of digital marketing is to increase your brand’s visibility. PPC ads will show up where and when your targeted audience is spending time online. Putting your ad in front of eyes while they are thinking about the very services you provide offers a much greater chance of them visiting your site and converting a sale.
Generates Website Traffic
You have spent a lot of time and money, designing and updating your website. A PPC ad is a great way to drive people to it and let your business and your website content do the rest.
Unlike organic SEO marketing efforts, PPC ads are designed for a more immediate result. Google AdWords allows for PPC ads to be started posting within hours of setting up the campaign. SEO can take weeks or months to climb to the first page, though that is always free.
Pay Per Click
The title is also the description and one of its top benefits. You pay as you go, only when your link is clicked on. A budget is set up so you know exactly how much you can wind up paying on any one ad. Because those exposed to the ad are already predisposed to be interested in it in one form or another, it will likely be a quality click and worth the cost.
There will never be any unexpected fees or bills associated with PPC. You have total control over how much you spend and where you will spend it. You can make budget adjustments as you go to maximize the most effective ads in the best places.
Target Audience Location
With Google AdWords, your PPC ad can reach audiences around the world. Ads are tailored and customized to find specific targeted audiences in your neighborhood or anywhere across the globe.
Social Media Marketing
Social media properties like Facebook, Instagram, Twitter, Linked In, and others have taken over how so many people get information and communicate with others. Millions of users all over the world are checking their feeds and accounts throughout the day from devices in the palm of their hands. It is an ideal situation to take advantage of their rapt attention by implementing a social media marketing campaign for your business.
Benefits of social media marketing include:
Users will not visit your site or make a purchase if they are not aware of your existence. Social media outlets offer the opportunity to build your brand and expand your online visibility. Facebook and others have a wide range of options for targeted ads to create brand awareness from the highest quality of potential customers most likely to be interested in your business.
Expanding the visibility of your brand and exposing your products and services to a wider targeted audience will generate more traffic to your website. Improved analytics allow Insignia SEO to see exactly how a social media ad campaign is performing and adjust along the way. An effective campaign will include elements that are engaging, informative, and entertaining enough for users to share content, with the potential to widen the site’s reach exponentially in a short amount of time.
Improve SEO Rankings
While social media activity will not directly influence search engine rankings, a well-constructed and executed social media marketing campaign will generate interest and traffic that will ultimately reflect positively in ranking algorithms. Digital marketers who use social media as part of a well-rounded digital marketing campaign are bound to see improved search engine rankings.
Better Conversion Rates
With the ability to pinpoint the audience that is most likely to make a purchase or schedule a service, the chances of completing a sale increase. Social media provides the opportunity to interact directly with your customer base, giving a personal touch that is more likely to wind up in a conversion.
If a user follows a business Facebook page, likes, and shares its content, that investment leads to brand loyalty that few other marketing tactics can match. When a customer is a part of your social media network, they are a part of your business and will likely be loyal to your brand as long as the quality remains.
Social media platforms allow you to set up a business page at no charge. From there, you can post, like, and share content with no expense to your budget. You decide exactly how much or how little to spend while targeting your audience based on a wide range of demographic markers such as income, location, and personal preferences.
Anyone can file a negative review can besmirch a valued business reputation and cost sales and revenue. While you have total control over the content on your own website and social media properties, review sites are ripe with possibilities for unfair treatment that negatively impact your business. Insignia SEO & Website Design can help control the effects of negative reviews from unsatisfied customers or those simply wishing to cause trouble.
Houston Social Media Marketing
Social media platforms like Facebook, Twitter, YouTube, and Instagram offer unlimited opportunities to reach a large segment of potential customers that can be targeted in no other way. Insignia SEO & Website Design can set up, manage, and update social media accounts with new, engaging, and informative content designed to draw attention and generate page views to your website.
Millions of users are glued to handheld devices that scroll through timelines of their favorite social media sites, viewing videos, looking at photos, and interacting with friends, family, and businesses. Business pages and advertising options on social media are a valuable component of a digital marketing campaign, requiring dedicated professionals who know how to maximize the opportunity to grab users’ attention in the crowded marketing landscape.
Benefits of Social Media Marketing
Social media outlets like Facebook and Twitter offer an existing potential customer base that businesses tap into to generate website traffic and increase sales. The following are the top benefits of incorporating a social media presence to your digital marketing efforts.
Increase Brand Awareness
With millions of users checking their social media pages and scrolling through timelines every few seconds, there is no better place to get noticed than Facebook, Twitter, or YouTube. New products are being discovered and made into worldwide phenomena every year.
Human, Personal Connection
When customers are part of your social media network and engage with your content, they feel like they are part of your business family. That produces a fierce brand loyalty and willingness to share your content with others. Any interaction will help solidify the relationship, create a community atmosphere, and humanize the business experience with your customers.
Present as Industry Leader
No one knows your business and industry better than you do. Use your social media properties to educate your customers and display your exceptional knowledge of your business. This will build up an automatic trust that you are the experts.
Increase Website Traffic
Creating engaging, dynamic, and informative content in the form of social media content or advertising will drive users to your website, resulting in solid leads and increased sales and revenue. It costs users nothing to click on your link, so it is up to you to present content that will compel them to do so. That is where the professionals at Insignia SEO & Website Design come in. Talented social media specialists create and implement effective content and ads for maximum traffic generation.
Promote, Share Content
Perhaps the greatest benefit of using social media to promote your brand and your business is the ability for customers to help spread your message by liking, commenting on, and sharing your content. Compelling and entertaining content can create a buzz about your business, and exponential sharing can lead to content going viral and spreading over the internet.
Top Social Media Outlets for Marketing
Once merely a place to share photos of dogs and kids, and reconnect with old high school friends, Facebook, and other social media outlets have become essential tools as part of a comprehensive digital marketing plan. The following is a breakdown of the most popular and useful social media platforms that allow businesses to reach the maximum number of potential customers.
With millions of monthly active users, Facebook has more residents than most countries in the world. It is the most widely used social media network and was among the first to offer advertising and marketing options on the platform. The creation of a Facebook business page allows you to connect directly to your customers, acting as a business card and customer service representative all in one. Having a current Facebook business page with updated content is practically a necessity at this point.
Though posting capabilities and additional content have expanded the width and depth of Twitter, it remains a fast-paced, hit-and-run platform. An active business Twitter account needs regular attention and a consistent influx of new, engaging content. Posts on Twitter go by quickly. Insignia SEO & Website Design is experienced at managing Twitter ad campaigns to maximize the pace of the social media giant.
The grandad of business-focused social media platforms for professionals, LinkedIn is a must for reaching B2B prospects, as well as potential employees and contractors. Sharing regular updates on LinkedIn regarding the inner workings of your company presents your business in the best light for prospective customers, employees, and vendors and sets you up as an industry expert and resource.
Behind only Google, YouTube is the second-largest search engine on the worldwide internet. The massive digital video warehouse serves as the ideal platform to present video content highlighting your business in a wide variety of informational and entertaining ways. YouTube videos can also be hosted on your site and can be easily shared on all social media platforms.
Pinterest is an eCommerce business’ dream, serving as a free platform that acts as an online catalog to display products with product information and links to the actual product page on your website. It is an ideal way to connect with potential customers and drive traffic to your website to increase sales and revenue.
A photo and video sharing app, Instagram is a valuable tool for building brand awareness. While users cannot post links within descriptions or comments, hashtags are an effective way to cluster topics and drive users to your website. Newly installed live functions offer businesses a way to connect to their customer base in a unique way and expand their social media presence.
While Google+ never quite reached its potential as an active social media platform, it is still an important tool for businesses. Setting up a Google My Business account is the only way your business will show up on Google Maps with the accurate information you want to present to potential customers. This feature makes Google+ a necessity for local businesses.
Social Media Advertising Best Practices
At Insignia SEO & Website Design, talented social media specialists use best practices to get the most out of your properties. Experienced marketers work with you to create the ideal conditions for success across social media, utilizing the following essential best practices.
Know Your Audience
Get to know as much about your targeted audience as you can in order to present material and content that connect with them enough to act. Facebook and other outlets allow you to target your content for a specific audience demographics, so it is important to determine details such as:
- Purchasing habits
- Life stage
Selecting the Right Platform for You
It is not necessary to have a presence on all social media platforms; there are simply too many of them. Insignia SEO & Website Design specialists will work with you to determine which outlets make the most sense for your business and its needs.
Establish a Voice, Tone
Social media platforms are ideal outlets to establish a voice and tone for your business. It is important to be consistent with the tone of your content to establish a consistent association with your brand. Keep your message clear, concise, and on-brand.
Social Media Analytics
The social media specialists at Insignia SEO & Website Design are masters of utilizing analytics tools to gather data that shows the progress and successes of your social media marketing campaign. Reports are tailored to your specific business and marketing goals to show what is working and which areas need
To that end, it is crucial for you to be flexible enough to adjust and update campaigns as you go. There are no hard and fast rules when it comes to what works when it comes to social media marketing. Guidelines and trends change regularly, so you need to be able to make the changes necessary to help ensure success.
Pay Per Click Company
Digital marketing through the use of pay-per-click, or PPC, advertising is an effective tool to encourage targeted users to click to your website. A PPC ad displays at the top of search engine results in pages (SERPs) as a sponsored ad. It does not cost anything to post these ads; you only pay when someone clicks on it.
PPC is an excellent tool that allows you to target specific customer demographic clusters that will be viewed when they are actively searching for the kinds of products and services your business provides. This ensures they are more likely to act and make the cost of click-throughs worth it.
How Does Houston PPC Work?
The digital marketing professionals at Insignia SEO & Website Design will work with you to create the most effective PPC marketing plan that works in conjunction with your SEO and other digital marketing efforts. There is a wide range of options for PPC advertising, though most are created through Google Ads and social media advertising options.
Google PPC Ads
Whenever someone clicks on your ad, Google takes the fee from your pre-established budget. Insignia SEO will help set up a budget and parameters for your Google PPC ad campaign. There are a variety of ways to implement PPC ads through Google.
- Search Ads: These are the sponsored ads that appear above organic search results on Google SERPs. Your PPC ad will be among the first to appear in your given keyword search.
- Local Search Ads: PPC ads can be customized to connect to your location or to areas you provide services to.
- Display Network: A display ad is a PPC-type marketing tool that reaches a large targeted audience that shows up on websites and apps. Like a PPC ad, you set the budget, target audience, and payment structure, choosing between cost-per-click, cost-per-thousand-impressions, and cost-per-acquisition.
- Pre-Roll Ads: Video ads play before, during, or after other video content on YouTube and other social media outlets. Pre-roll ads can be targeted by location, language, topics, and other demographic segments.
- Remarketing Ads: Presented to users who have previously expressed interest in your business by visiting your website or mobile app, allowing you to reconnect with potential customers. Remarketing or retargeting ads often show dramatic click-through rates that lead to increased sales and brand loyalty.
- Social Media Ads: Facebook was among the first social media platforms to offer advertising options similar to PPC ads.
Web Design Company Houston
The first step to being able to run an effective and successful Houston digital marketing campaign is to have a fully optimized website suited to handle all of the most recent methods and processes. This includes well-constructed, optimized, and relevant content, and a mobile responsive design that smoothly adapts to all possible device styles and sizes.
Presenting a professionally optimized and developed website will automatically help boost search engine rankings while providing greater visibility and presence on local search results and business listings.
Benefits of Houston Web Design at Insignia
You only get once chance to make a great first impression, and in the digital age, the first impression that most potential customers get is through the look and design of your website. Insignia SEO & Website Design specializes in designing and creating dynamic websites that look great and perform well. Benefits to our professional website design include:
Adding bells and whistles to your website design may look and feel impressive to you, but it is always best to keep the flow and functionality of your website simple, user-friendly, and easy to navigate. All menus, search tools, and user templates should be kept clean, concise, and presented in a consistent, uniform manner.
More users every year are accessing the internet through mobile devices, requiring today’s website to be mobile responsive. The incredible team of experienced website designers at Insignia SEO & Website Design has the skills and advanced industry knowledge to design and create a website that runs as well on a home computer as it does on any number of mobile devices, such as mobile phones and tablets.
Great Looking Custom Design Elements
The way a website looks and reacts is just as important as its technical development and functionality. Insignia designers create custom design elements that draw the users’ eyes and engage their other senses. Premade templates and cheap design elements will show in the overall look of the site. We take the time to make sure your website is sharp and looks professional.
Popular and effective website design elements that help to create the most effective modern website that offers the best chance of success include:
- Unique, large typography
- Large hero images
- Background videos
- Basic, flat designs
- Large, clear images
- Multiple, clear calls to action
Quick Load Web Pages
One of the most important aspects to keep users on your site and engage them into action is the speed that the pages load. With high speed and wireless connections, users expect instant load speeds and will bounce if they have to wait at all. Search engines also take load time speeds seriously, with slower loading web pages having significant effects on the ability to rise in the search engine rankings.
Optimized, Concise Content
Content should be well-written, precise, and easy to read, scan, and retain. While inserting the SEO elements that will help with SERP rankings, the content must tell a story and present information in a dynamic, compelling, and engaging manner while clearly delivering the most important messaging and information.
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