It’s December, and there are only a few more days of this year left before 2019 comes into play. This means that there isn’t a lot of time to waste to get your website optimized before your Q1 of next year. The internet has changed a lot this year alone, and it’s important to ensure that your site is carefully optimized in order to convert your site’s visitors into customers more efficiently.
If you aren’t up-to-date on the latest site optimization tricks, don’t worry. Read on to learn about five website optimization tips you should follow in 2019.
1. Mobile Optimization
According to Search Engine Land, 57% of all worldwide search traffic is derived from mobile devices. As more and more people are accessing the internet using mobile devices, such as smartphones and tablets, it’s imperative to make sure that your site can give these users a pleasant web experience.
Here are some of the basics of getting your site mobile-friendly in time for 2019.
- Always scale your site’s images using a responsive design. This will help your site visitors view them more clearly.
- Create shorter meta titles. These are easier to read on mobile devices.
- Avoid using popups that can cover up your content; these include ads.
2. Use Technical SEO
Some people find the idea of technical SEO to be particularly daunting. One of the most important aspects of technical SEO is an audit, which is now made available to virtually anyone nowadays. Simply having your site audited won’t solve issues with your site. You’ll have to properly interpret data that you receive, such as status code errors and duplicate title tags, and fix them to optimize your site for both search engines and web users.
3. Improve Page Speed
According to Google, it takes a mobile landing page nearly 22 seconds to load, but 53% of web users leave when a web page takes more than three seconds to load.
As you can see, slow page speed creates a poor user experience – which is why Google takes page speed into serious consideration. You can improve your site’s page speed by simply:
- Minimizing HTTP requests for scripts, images, etc. Having too many of these requests can result in longer page loading times.
- Minimize image sizes.
- Increase server response time
- Lower DNS lookup time
4. Embrace User Intent
Writing great content is all about what your reader wants to read, which is why user intent is very important. In previous years, it was simple to use keywords without having to understand the intent behind them. Now Google is making an increased effort to improve user experience by focusing more on user intent.
This means you should too. You can leverage user intent by conducting your own advanced keyword research. Try to understand the what, when, where, and why behind your targeted keywords to embrace user intent and bring more visitors to your site.
5. Create More Content
As Google becomes more aligned with user experience, the search engine will prioritize websites that actually provide meaningful information to their visitors. You can create more content for your site by writing news articles relating to your niche. Prowling social media for trending topics is a great way to write a great, relevant news article for your site. It’s also an easy method of gaining more website traffic.
If you don’t have the time or resources to employ any of these tips to your advantage, click here to contact us to optimize your site in time for the new year.