Parents have been looking for ways to make the hurt go away and heal the wounds when their children suffer the typical scrapes and cuts kids wind up with. Leave it to a child to come up with an environmentally-friendly way to dress small wounds without having to use a traditional band-aid. Kiowa Kavovit and her former child actor father, Andrew, created a paint-on substitute for the non-biodegradable bandage. Boo Boo Goo comes in a variety and colors and skin tones, making it fun for kids and serving to distract young patients from the injury and the pain.
Andrew was a Daytime Emmy Award-winning soap opera actor best known for a five-year stint on As The World Turns, as well as guest appearances on such well-known television shows as NYPD Blue, Touched by an Angel, and Married… with Children. He landed the lead role in the short-lived television series version of The Magnificent Seven in 1998.
Andrew’s 6-year-old daughter is homeschooled and being taught to think outside the box by her mother and invention-minded father. Kiowa never liked using traditional band-aids when she would get hurt. They would bother her skin and serve as an announcement to everyone she saw that she had gotten hurt. With the help of Andrew, she came up with an alternative that would either disguise the wound or dress it up in a variety of colors, while helping to save the planet replacing non-biodegradable band-aids.
Wound care specialists were consulted, and the recipe for Boo Boo Goo was refined and perfected. Kiowa and her father knew that they had a useful and attractive new product, but needed some help with the marketing end of the business to get the word out to potential customers. The daughter-father team took their product and their passion to a Shark Tank young entrepreneurs special to see if they could get some capital and marketing direction to take Boo Boo Goo to the next level.
Boo Boo Goo in the Shark Tank
Shark Tank Season 5 Episode 20
Kiowa was among the youngest ever entrepreneurs to have appeared on Shark Tank, and the judges took to her quickly. Her father explained that they were looking for $100,000 in exchange for a half percent equity in the Boo Boo Goo, as well as expertise and advice in the marketing of the product. A video presentation showcased the use and effectiveness of the product.
The charming young lady asked the judges to help kids by cleaning up one boo boo at a time and handed out samples. She said that she and her friends loved Boo Boo Goo because it comes in different colors and skin tones, explaining how she never liked how band-aids showed everyone you had a cut.
Andrew explained some of the details of how Boo Boo Goo works and how it had been developed with advice from physicians specializing in wounds. A sealant provides an entirely organic, waterproof barrier on the skin. A patent on Boo Boo Goo is pending.
As impressive as they were with Kiowa and her father, most of the Sharks decided their product was not unique enough to compete in a crowded and competitive marketplace.
Lori pointed out the immense competition from major brands for liquid band-aid products and is unable to find the unique aspects that would make Boo Boo Goo stand out among the rest. Andrew said that cuts showed through other similar products on the market and that the competitors are flammable. He added that there had been interest in their product from the QVC home shopping network. Lori, the QVC queen, responded that she did not see Boo Boo Goo as a QVC product, a severe blow to the pair of entrepreneurs.
Mark felt that educating the public about the product and its benefits would too much of an uphill battle to crack a saturated marketplace geared more toward an adult customer base. He joined Lori is bowing out. Barbara also felt the band-aid market for children was very crowded and could not see how Boo Boo Good could stand out. She dropped out, as well.
Though he did find the color options exciting and appealing to the youngest generation, Robert joined the rest in declining the offer. He felt there were not enough proven sales numbers to make it worth investing in Boo Boo Goo.
Kiowa and Andrew turned to Kevin, their last chance to make a deal. Concerned about the pending patent, Kevin ultimately makes an offer contingent on when the patent for Boo Boo Goo was confirmed. He offered their original 100,000 but was asking for 25% equity in the business.
Andrew conferred with his daughter/business partner. Kiowa nodded in affirmation, and Andrew took the deal. Kevin commended Kiowa on her great invention, and she leaves the Shark Tank very excited about being able to secure a deal for her product.
Boo Boo Goo After the Shark Tank
At just six years old, Kiowa could be quite proud of her contributions to a product that helped other kids her age and seemed on her way to big things with Boo Boo Goo. She and her dad were thrilled to have landed a deal with Kevin and felt his investment and connections would be a great help to their budding business.
After their successful nationally televised appearance on Shark Tank, Kiowa and Andrew entered negotiations with a significant band-aid company and announced plans to expand their product line to include such additions as Boo Boo Bites, Boo Boo Burns, Boo Boo Salve, and Boo Boo Block.
However, the Kovovits could not accommodate subsequent online orders placed in response to their dive into the Shark Tank promising full refunds and having orders filled free of charge once shipments were ready. The Boo Boo Goo website is no longer live, their social media properties are dormant, and the product is no longer available for order anywhere online. There is no indication the Boo Boo Goo patent ever went through.
Disclaimer: The information provided in this article is strictly informational; INSIGNIA SEO is not affiliated with Boo Boo Goo, SharkTank, or any of its subsidiaries.