Many business owners hesitate to invest much in marketing, especially SEO. Unlike other paid marketing strategies, SEO can take a few months to deliver results. Experienced marketers believe SEO is one of the most important digital marketing techniques.
Every website owner should invest in this strategy. which ensures their platform ranks high on search engine results pages in the long-term. As an experienced SEO company in Plano, Texas, we have seen the impact of this strategy on the overall performance of websites.
A Multifaceted Marketing Approach
We believe the most successful marketing strategies approach target audiences from multiple avenues. A good quality website paid ads for quick attention, SEO for organic traffic, social media for one-on-one interaction, can all work in cohesion and generate more revenue. Our experienced team will use proven techniques to create comprehensive strategies, increasing visibility of the business. The different things we focus on include:
A website is the foundation of any marketing campaign so we make sure yours is well-designed. Our experts work with different frameworks, creating custom designs that suit your requirements perfectly. Here’s what our designers focus on:
- Performance on mobile – The team uses responsive design so your website performs well all platforms, including mobile. We make sure it looks great on smaller screens, has clickable links, is easy to navigate, and loads quickly. Google performance on a mobile platform can help improve rankings as well.
- Branding – Our website and graphic designers work together to create a beautiful looking platform that’s a good representation of your brand. The graphic designer will work on a unique logo for your company and recommend a brand aesthetic to our web designer. This ensures the website is has a seamless appearance.
SEO brings organic traffic and improves visibility online, which can boost revenue growth. Our experienced SEO teams will plan campaigns carefully to get good results consistently. SEO involves many strategies and some of them are explained below:
- Content writing – Content draws people and compels them to stay on your website. We create interesting content a diverse range of formats like articles, blog posts, social media graphics, infographics, etc.
- Keyword research – Keywords are an important aspect of SEO, acting has magnets to catch a search engine’s attention. We include long-tail, generic, location-specific, and negative keywords so we target the right audience every time.
- Backlinks – Backlinks help establish authority, especially if you get links from well-established websites in your industry. We use legal techniques to get good quality links from high-authority websites. This can impact your website rankings.
SEO takes some time in generating traffic, but there are ways to capture attention from a target audience quickly. PPC ads that are placed on top of SERPs can generate traffic from the moment they’re launched. While paid traffic has a lower chance of converting than regular traffic, it provides some traction. You can publish paid ads on Google, Bing, affiliated websites, and on social media.
As an experienced Plano SEO company, we understand how paid ads work. Our experts will make sure your campaigns deliver good ROI. They’ll also monitor clicks to ensure the ads don’t go over budget.
If you’re looking for reliable, good-quality SEO services in Plano, Texas, just give us a call today!