Noticeable breast sweat – something that the majority of the human population will deal with at some point in their lives. Erin Robertson knows the struggle all too well. She was getting ready for a first date, and between the summer heat, a broken AC, and just being human, she struggled with uncomfortable sweat dripping down her front.
After trying the usual remedies – washcloths, baby powder, t-shirts, and the like – Erin got her hands on a sewing machine and taught herself how to use it through YouTube videos. Her creation? The Ta-Ta Towel.
The Ta-Ta Towel is a soft, comfortable, dual-sided garment. One side of the Ta-Ta Towel is made of absorbent, stretchy terry cloth. The other side is a softer material made of jersey cotton, bamboo, or modal. The garment contains an elastic band that cinches under the breasts and behind the neck keeping everything in place.
After handing out Ta-Ta Towel prototypes to friends, Erin found it was much more than something to merely prevent breast sweat. From preventing rashes to keeping breasts clean and dry at the gym to being used as an inner-bra liner for breastfeeding women, the Ta-Ta Towel has become a comfortable solution for the many inconveniences’ women face.
Ta-Ta Towel on Shark Tank
Shark Tank Season 10 Episode 2
Erin enters the Shark Tank with models wearing the towels on stage. She described the problem, so many well-endowed women face: “boob sweat.” She described her towels as being so comfortable that it feels like your girls are “on vacation in a hammock somewhere.” One model even bent over to demonstrate how everything was “kept in place.”
The Sharks were impressed with Erin’s numbers. In just the first year, she sold $1.1 million in the Ta-Ta towels, after having, suddenly, gone viral on social media. Erin had gone from not knowing how to thread a needle to essentially creating a 7 figure business out of her living room. She told the Sharks that she sells 100% of her products from her website, and all towels are made by women for women in eco-friendly manufacturers. She asked for $200,000 in exchange for 10% of her business.
Lori jumped in with an offer, wanting to be in a 50/50 partnership with Erin. However, Erin had to decline since she had taken on a previous investor and only owns 90% of her company. Lori’s second offer was $200,000 for a 40% stake in the company. Erin accepts.
Ta-Ta Towel After Shark Tank
Erin says the exposure on the show has been good for business. She has claimed it’s been like a second viral run, with sales pouring in. Currently, you can purchase Ta-Ta Towels in several patterns, including holiday themes around Christmas time! Ta-Ta Towels are available for cup sizes C and bigger. Erin has expanded her product line so that now, even men can enjoy their very own Testie Towel.
Ta-Ta Towels has 66K followers on Facebook and 175K on Instagram. Even though there is a handful of knock offs you can find from other stores, it seems sales on the website dominate any other ‘wannabe’ Ta-Ta Towels.”
Reviews on social media rave about the product. Several YouTubers have even made videos, proving that this is the product women never knew they needed. It has earned its acclaim on shows such as GlamourZone, The Real Daytime, and YouTube channel As/Is.
The Ta-Ta Towel is currently on an upward trajectory and now shows no signs of slowing down.
Disclaimer: The information provided in this article is strictly informational; INSIGNIA SEO is not affiliated with Ta-Ta Towels, SharkTank, or any of its subsidiaries.