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Wicked Good Cupcakes: Shark Tank Updates in 2023

by Kate Sparks
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Where Are They Now? – Wicked Good Cupcakes: Shark Tank Updates in 2019

Wicked Good Cupcakes started in 2011 when a mother and daughter from Boston were looking for a way to spend more quality time together. Tracey Noonan and her daughter, Danielle Vilagie, decided to take a class in cake decorating. The pair took to the class quickly and parlayed their passion into a business, and soon after, they opened their first store in Cohasset, MA.

As the orders came in, the new business owners of Wicked Good Cupcakes were trying to go with a more effective way to ship their product so that the cupcakes stayed in one piece and retained their freshness. They discovered that putting the cupcakes in mason jars would keep them fresh for up to 10 days and offer a unique presentation for their product.

The mother-daughter team first made headlines in late 2011 when TSA stopped a passenger from carrying a Wicked Good Cupcakes package through security. The cupcake was confiscated for having too much frosting (as if there can ever be such a thing). The frosting was over the amount of liquid allowed on board. Publicity from the incident resulted in a substantial albeit brief spike in sales and revenue.

Wicked Good Cupcakes Enter the Shark Tank

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