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This is a semi-fictional representation of an ideal customer based on real data about your business’ existing customers as well as market research. It helps marketers define their target audiences, and can help sales reps qualify their leads.

It has all the attributes and characteristics of “regular” blogging; however, there is a layer of marketing strategy added to it. This helps marketers drive traffic to their site and convert the traffic into leads. They are able to establish authority on specific topics, even as they drive long-term results.

This is the discovery & communication of various meaningful patterns in data. With reference to marketing, it’s looking at data such as website visitor reports, PPC and social and analyzing the trends. This helps develop actionable insights to make more well-informed marketing decisions.

This term is used when describing companies which sell products or services to other companies. For example, Oracle and Google primarily sell to other companies.

This term is used to describe businesses that sell directly to consumers. Nike, Amazon and Apple are examples of B2C companies as they primarily sell their products directly to customers.

This Google-backed project was announced by the internet giant in October 2015. This open-source initiative was for publishers to create content which loads quickly on various mobile devices such as tablets and smartphones. AMP is made up of three parts: AMP JS, AMP HTML, and Google AMP Cache.

Added information which is included in text ads. These could include extra features related to your business, including your phone number, location, links to specific product or services pages, as well as call-outs.

Block-level elements generally contain various other block-level elements and inline elements. When these are rendered visually, they typically start on a new line. Some examples of block level elements are headings, paragraphs, headings, blockquotes, and divs.

A default style sheet that’s part of a browser. If the designer declares no style rules, then the defaults from the browser will be applied. Most browsers tend to apply style sheets to all the web documents. While these style sheets vary from one browser to another, they have certain common traits such as purple visited links, black text, and blue links etc. These are all referred to as “default” browser style sheet.

A very popular CMS (content management system) used for different types of websites, including personal blogs, business sites and more, where administrators can make updates and add content easily, without needing major programming expertise.