Archives

Building web pages to have specific URLs pertaining to the content on those pages, to help them be indexed by search engines for that topic. The topics are not searched frequently but they reach a more targeted, qualified, niche audience.

A site that’s exclusively set up for listing a vast number of links without any structure, groupings, or categories. These websites are generally discredited by all the major search engines, and your website’s engagement with a link farm can potentially lead to penalties and will result in a drop-in ranking.

This is the placeholder text used by developers when they are creating mockups of a layout or pages so they are able to visualize exactly how the text will appear once the page is finished. It could be any form of text and is generally nonsensical, such as ‘Lorem Ipsum Dolor’.

The layout of a site is the overall arrangement of the page’s visual element. It includes the positioning of the logo, text, images as well as the navigation. The layout is essentially the foundation of the website’s design and is utilized to guide users through the page.

This is the very first webpage that a user sees when they visit a website. A landing page can be very creatively structured in order to encourage specific marketing actions or additional engagement with the content throughout the site.

The process of getting other sites to link back to your site. Link building is one of the numerous tactics used in SEO because links indicate to Google that yours is a credible website with high-quality content that’s worthy of citation.

The process of identifying potential customers, attracting them to your site and converting them. This can be done in numerous ways; however, the first steps generally involve conducting in-depth research and creating buyer personas.

Modern day mobile devices have GPS technology. It can be used to determine the exact longitude & latitude of consumers in real time, so the ads can be targeted to the right audience.